Episodes

Event planners have more choices when it comes to AV and production partners than they may realize. In this episode, Seth Macchi challenges the idea that production companies are interchangeable and looks at why finding the right fit can make a meaningful difference in how an event comes together. Drawing on his experience with production companies across the country, Seth discusses how different teams can deliver exceptional results while taking very different approaches to service, creativity,...

The Event Pro Show reaches a milestone in this episode with its very first two-guest interview. Seth Macchi welcomes Jackie Beaulieu and Rick Counihan, two respected leaders in the exhibit and trade show industry, specifically in the healthcare space, for a discussion that brings together complementary perspectives from both the strategic and operational sides of event marketing. Drawing on decades of experience, Jackie and Rick discuss how healthcare events continue to evolve, the growing impor...

General sessions rarely go exactly as planned, but the difference between a stressful event and a polished production often comes down to what happens before the audience ever walks into the room. In the final installment of the Designing a Better General Session series, Seth Macchi explains why rehearsals are one of the most valuable investments an event team can make. He shares practical strategies for improving run-of-show execution, preparing speakers, coordinating production teams, and crea...

With experience leading production from both the client and agency side, Philip Johnson brings a perspective that few people in the events industry can offer. In this episode, Seth Macchi sits down with Philip, Vice President of Production Services at LEO Events, to talk about the leadership lessons, career decisions, and working relationships that have shaped more than 25 years in live events. Their conversation explores what it takes to build trust with clients, develop strong production teams...

When planners begin discussing AV for a general session, one of the first questions that comes up is surprisingly simple: How much equipment do we actually need? The answer is rarely as straightforward as counting microphones or choosing a screen size. Every production is different, and the right combination of lighting, video, and camera support depends on your goals, audience, content, and budget. In this third installment of the Designing a Better General Session series, Seth Macchi breaks do...

What does it take to build a successful event company and make a lasting contribution to the meetings and events industry? In this episode, Seth Macchi sits down with Sally Webb, founder and former CEO of The Special Event Company (TSEC), to talk about the experiences, relationships, and decisions that shaped her career. As the founder of one of the industry's most respected event production companies, Sally reflects on growing a business, supporting the next generation of event professionals th...

Before we jump into the next installment of Designing a Better General Session, it's worth remembering that a polished stage doesn't always require a bigger budget. In this episode, Seth Macchi focuses on the production choices that can dramatically improve the look and feel of a general session, showing how thoughtful design, strategic equipment selections, and attention to detail can create a more premium experience without dramatically increasing costs. If you're looking for practical ways to...

What makes a destination, brand, or event truly connect with people? In this episode, Seth Macchi sits down with Najauna White, Vice President at Miles Partnership, to discuss the power of storytelling in hospitality and tourism, the importance of authentic connections, and the leadership principles that help organizations create meaningful experiences. Drawing from more than 15 years in the industry, Najauna shares her perspective on building strong teams, shaping inclusive environments, and he...

What separates an average general session from one that truly delivers for attendees? In this first installment of Designing a Better General Session, Seth Macchi shares five AV decisions that can have a major impact on the success of a corporate event. Drawing on real-world production experience, he explains how thoughtful planning and the right questions can help planners avoid costly surprises while creating a stronger event experience. The Event Pro Show is a production of LEMG. LEMG is a le...

In the final installment of The AV Playbook for Corporate Event Planners, Seth Macchi pulls back the curtain on everything that happens between signing an AV contract and arriving on site for your event. While planners often see the finished product, there is a significant amount of preparation taking place behind the scenes to ensure every detail is ready when show day arrives. Seth explains how production teams coordinate staffing, secure equipment, manage logistics, develop creative elements,...

In this episode of The Event Pro Show, Seth Macchi sits down with Michael Farrell, Director of Development at Van Wagner, to unpack one of the most misunderstood areas of live events and corporate meetings: music licensing. Michael shares how licensing impacts everything from walk-in music and playlists to live performances and streamed content, while explaining the legal and financial risks many planners overlook. The discussion also breaks down common misconceptions around Spotify, venue respo...

In this installment of The AV Playbook on The Event Pro Show, Seth Macchi breaks down one of the most misunderstood parts of corporate meetings and conferences: what actually drives AV costs. Drawing from real production experience, Seth explains how timelines, labor, equipment availability, venue logistics, and last-minute changes can dramatically impact a show budget. He also shares why early communication with your AV partner creates more flexibility, stronger planning, and better overall out...

In this episode of The Event Pro Show, Seth Macchi sits down with Angela Alea, President and Chief Revenue Officer of Lasso, to talk about the evolving operational side of live event production and the growing role technology plays in supporting production teams. Angela shares her background in workforce management and explains how Lasso was created to help event companies better manage staffing, scheduling, communication, and logistics across complex productions. The conversation also explores ...

In this installment of The AV Playbook series on The Event Pro Show, Seth Macchi breaks down how corporate event planners can better understand and evaluate AV proposals before signing a contract. He explains why proposals can vary so widely between companies, what details planners should pay close attention to, and how clearer communication early in the process can prevent confusion later. Throughout the episode, Seth offers practical guidance to help planners feel more confident when reviewing...

In this episode of The Event Pro Show, Seth Macchi sits down with Iain Morrison, CEO and co-founder of Imagination Collaborative. With more than 35 years of experience across concerts, festivals, touring shows, and public events on four continents, Iain brings a thoughtful perspective shaped by a career that started backstage in his school years and evolved through pivotal moments like the collapse of Ansett and 9/11. The conversation explores the growing importance of 3D design, digital twin...

Back on The Event Pro Show, Seth Macchi, CEO of LEMG, continues the AV Playbook series with a focus on building stronger AV RFPs for corporate event planners. He breaks down the challenges of comparing proposals, shares practical tips for creating clear and effective RFPs, and explains what AV partners need to deliver accurate, apples-to-apples quotes. You’ll come away with a more efficient process, clearer communication, and a stronger foundation for better event execution. The Event Pro Show i...

The Event Pro Show returns this week with host Seth Macchi, CEO of LEMG, and Sam McDonald, founder of echo, a company focused on unlocking the full value of event content. With more than 15 years in event and video production, Sam shares a thoughtful approach to transforming overlooked footage into purposeful videos, blogs, podcasts, and social content that extend the life of an event. This conversation explores how to strengthen ROI (Return on Investment) through smarter content strategy, why ...

Welcome to The Event Pro Show, a practical resource for event planning expertise. In this episode, host Seth Macchi, CEO of LEMG, introduces a five-part series, "The AV Playbook for Corporate Event Planners." He explains why early communication with your AV team matters and how timelines influence creativity, talent, equipment, and logistics. You’ll also hear clear direction on building your AV team and defining requirements so your event starts on the right track. The Event Pro Show is a produ...

Welcome to the Season 2 premiere of The Event Pro Show! Seth Macchi, CEO of LEMG, is back with Cameron Magee, founder and operator of avad3 Event Production, one of the top event production AV companies in the country. From his early days working in a church sound booth in Arkansas to building a national company serving clients like Walmart and the White House, Cameron brings a teacher’s heart and a wealth of event expertise to the conversation. In this episode, he and Seth break down what it ...