Designing a Better General Session- Part 3

When planners begin discussing AV for a general session, one of the first questions that comes up is surprisingly simple: How much equipment do we actually need? The answer is rarely as straightforward as counting microphones or choosing a screen size. Every production is different, and the right combination of lighting, video, and camera support depends on your goals, audience, content, and budget.

In this third installment of the Designing a Better General Session series, Seth Macchi breaks down the core AV elements that shape a successful corporate event. He explains how lighting, screens, and cameras each contribute to the attendee experience, why AV companies ask so many questions during the planning process, and how understanding the basics can help planners make more informed decisions. Rather than focusing on expensive upgrades, this episode offers practical guidance for creating a polished general session that delivers the greatest impact within your budget.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we’re proud of our rich history and commitment to innovation. Whether it’s a corporate meeting, conference, convention, or live event, we’re the team our clients trust to execute their vision flawlessly.

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