July 13, 2026

How Great Event Companies Are Built

How Great Event Companies Are Built
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What does it take to build a successful event company and make a lasting contribution to the meetings and events industry? In this episode, Seth Macchi sits down with Sally Webb, founder and former CEO of The Special Event Company (TSEC), to talk about the experiences, relationships, and decisions that shaped her career.

As the founder of one of the industry's most respected event production companies, Sally reflects on growing a business, supporting the next generation of event professionals through education and mentorship, and the leadership principles that have guided her along the way. She also shares practical perspectives on company culture, client relationships, and what it takes to build a business that stands the test of time.

Resources:

TSEC

Sally's LinkedIn

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we’re proud of our rich history and commitment to innovation. Whether it’s a corporate meeting, conference, convention, or live event, we’re the team our clients trust to execute their vision flawlessly.

https://lemg.live/