The Power of Live Music in Events with Key Signature Entertainment’s Brandon Crumpton

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Welcome to the Event Pro show, your ultimate guide to the world of corporate

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events. Whether you're a corporate event planner, experiential marketing

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pro, producer, technician, or anyone involved in creating exceptional

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events, this podcast is your go to resource for valuable insights,

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expert tips, and inspiring stories from the industry's leading professionals.

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Well, welcome to the Event Pro Show. This is a great episode we have

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for you today because I have one of my good production friends here with

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us today. And before I get

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into that, I think that an element

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that we all could use some more education on is

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when, where, how to apply great live entertainment

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to corporate events. And you know, sometimes you're in a

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planning meeting and someone mentions something and maybe it's not

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attainable, but it'd be nice to have another option. Or maybe they're

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underthinking what you can do and maybe you could do something a lot bigger, but

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they're thinking maybe that just blows the budget, but we just don't know. And who

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can we talk to about it? Well, good news, my friend

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today will be able to talk about it. So I'll get into the intro

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here. Brandon Crumpton is my guest

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today. He is the owner of Key Signature Entertainment, where he leads a

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team that books and produces live music for over

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750 events each year. 750 events? Yeah, we just figured that out.

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Yeah, I know. It surprised me. You guys need to chill out a little bit.

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His company specializes in creating memorable experiences by bridging the

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gap between musicians and event professionals, making sure everything runs

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smoothly from start to finish. Key Signature has become known for its exceptional

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service in the event industry. So please welcome to the show, my

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friend, Brandon Crumpton. Oh, man. Thanks for being here. It's pretty good introduction. Thanks for

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having me. Yeah, absolutely. Absolutely. I've been

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excited about this one. Brandon and I have known each other

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almost as long as I've lived in

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Charlotte, which is coming up on seven years now, maybe. Sounds about right.

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Yeah, yeah, yeah. So you're the one that got me involved with MPI and the

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Carolinas. It's pretty much your fault, is what I'm saying. I'm about to say thank

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you. I don't know. Tvd.

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Let's get back to me. Well,

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the first question I like to ask everybody is,

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what is your first memory of attending an

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event? And it's probably in your childhood somewhere, but just like the first time you

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can remember going to a live event.

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Huh? All right. Without thinking too much

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about it, like the first thing that popped in my head when you Said that

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my mom took me to an MC Hammer concert. That's exactly what I'm talking about.

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And you remember the parachute pants? You know, you can't touch this.

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That guy. But yeah, no, like, he was at the time. I mean, this is

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the 90s, so he was like one of the top. Rappers in

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the world. In the world. And I think even during that time, there was, like,

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dispute between him and Michael Jackson. Right. And so it was like,

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whichever one could dance better got the glove. So way different than

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what we're dealing now with. Kendrick and Drake. Yeah, yeah, yeah. But, yeah, I just

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remember, like, my mom took me to my first concert and that's what it was.

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And I just remember I didn't sit down the entire time.

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I'm pretty sure that I know it. I'm pretty sure I know it. Everyone around

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me, I. I was too young to realize that I was like, in the way.

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Right. But I just stood there and danced and whatnot

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for what, about three hours? That's the way it should be. Yeah, that's the

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way it should be. Yeah, yeah. You should go to a live show and just

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kind of like forget yourself and have a great time. Lost it. I mean, to

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see him live, that was my first time seeing a famous person that

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was in the same building as me. And I was. Do you remember where that

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was? In Columbia. They've torn it down. That's now

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Colonial, I think, Life Arena. But it was something else then. But in that

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space. Yeah. USC's campus. And follow up question.

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Did you at any time wear parachute

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pants? Yes.

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I had to pause. Do I really want to answer this question? But you know

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what? Let's just be honest. So I want to admit, yes, I did. I mean,

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the lower the. The crotch area, the better. Right? Like if they

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almost touched your shoes. You got it, right. Yeah,

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yeah. I'm just trying to think of you. Doing that, you know, and, you know,

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in a good gust of wind just made them look even better. Yeah, this blew

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up.

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Okay, so when was the first time that you can remember wanting to be involved

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with events as a career? And maybe you came in from a different

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direction because I know you approach it more from musicians

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direction. Yeah.

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Not necessarily as a career, but this was a very unique experience I had when

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I was younger, too. I was in the fifth grade, 10 years

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old. And the art teacher and

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the music teacher at my elementary school had this idea,

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and they said, we're going to get a group of kids and

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we're going to have them write,

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direct, and produce Their own musical. Oh, that's

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cool. And so that's what we did. It took us a year to do it.

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So we wrote the script, we wrote the music for it, we designed the

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sets, we built the sets and we performed in it. And

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I had never ever had an experience and haven't actually really

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had an experience like that since. Yeah. And I

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think that's where the bug hit me. But I don't think I knew what it

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was. Yeah. And as I got older, I knew I wanted to be in music,

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but I didn't know I wanted to be in events. I genuinely went to school

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thinking I was going to be a sound engineer. And I did that

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for a little bit. It wasn't until I got to college that I

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got involved with a program was called apb, the Activities Programming

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Board. And that's when I saw the behind the scenes of

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how events were happening when how entertainment got

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booked. You know, getting the writers and you know, producing what's there in

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the technical stuff and hospitality. And I think that's when I started going,

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you know, this is actually pretty cool. But I didn't know jobs like mine existed.

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So it was kind of hard to think of that as a career when you

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didn't know that could be a career. Yeah. So it's kind of found my way

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there. It's fun. Well, you. I found my way there is kind of what

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half the people we've talked to so far in some way, shape or form

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when they started, they didn't know they were starting. Yeah. Yeah. There's no book for

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this. Yeah. And so that's not something they taught me or really

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anyone in school that this was an option for you. So I didn't

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know this is where I was going to end up. I think young people have

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a lot more visibility now. Jobs have more visibility. They can do a

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lot more research than when I, especially when I was

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looking. I just had no idea. I had no idea.

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So in some small way maybe we're exposing some people to

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some ideas. There you go. This is helping. Yeah, we're helping. Ask more

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questions. Okay. Okay. No, not you. I'm telling people to ask

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more questions. I was about to ask. What day is today? What? What

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day is today? Today is Tuesday is

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March 4, but it is also. Yeah. National Pancake Day.

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National Pancake Day. If, if you don't know, we, you know, this is a pre

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recorded show and I just want to keep everybody up to date on what

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day we actually recorded it. And I want you to know, want to go on

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record that I did not know that, and I regret it deeply. I did. I

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didn't get to take advantage of it. Yeah, I did, though.

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Okay, well, that's good. That's good. That's why we're friends.

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So from your understanding, you know, like, you did

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this really cool thing as a, as a young person where you kind of

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developed an entire musical in a year. That's

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amazing. And then you, you grew up and you got your degree.

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What led you then into, like, booking talent, you know,

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because, like, what was the leap there? Yeah.

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So I took two opportunities my senior year of college.

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One was working in a recording studio or interning at a recording studio, and the

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other was interning at an agency. So I did them both at the same time.

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Okay. And lo and behold, I actually

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fell in love with the agency part over the, the, the sound

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engineering part. And for our listeners. When you say agency,

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describe that. Like, what, what is it? What do you mean when you say agency?

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Booking agency. So I mean a place that kind of, what, what Key signature is

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now where live bands, live music for your events. And that's kind of where I

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learned that a job like that existed. I only knew that in the terms of

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large, big agencies that represent famous people, like a, you know, a

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WME or a caa. I didn't know that existed on a local

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or regional level. So to find that out, I thought that was, that was actually

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really cool. And, and honestly, that's not something I sought

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out. So luckily, when my old

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boss was looking for help, he reached out to Wingate University when I went

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to college, and he got in contact with my

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professor, Dr. Murray, and luckily, he said my name.

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He could have said anybody else, but he said my name. And

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that put me in that space that I didn't know that

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a job like that existed and ended up falling in love with him.

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And here we are. It's funny where you're, like, doing the work.

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It seems like luck sometimes, but a lot of times when you're doing the work

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and you're in the right place, things just kind of fall into place. You know,

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you have to take that step forward and try to figure things out. If you,

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even if you don't understand. Yeah. At the time, kind of go with it, you

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know? Yeah. I would say don't try to ice skate uphill. Just kind of go

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with it. I like that. Okay,

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so I have a question for you. I, I, you know,

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we've hung out different times, and a lot of times we find ourselves in the

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same place at a networking event. So

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you're a pretty amazing networker. And just

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real quick, this is like a side quest question for you.

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Actually, your whole team, they're great at networking, but what's your

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approach to networking? You know, I think networking is.

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Is such an important component in the events industry, and the reason

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is that people still like to buy from people. They know that they

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can look in their eyes and get to know them a little bit.

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So in that backdrop, like, what's your approach to networking?

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Yeah, I think definitely recognizing kind of where you are. You know, we do business

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in the south, so Southern hospitality is a real thing. And I have to tell

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people that when they move from up north down here, you know,

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I. I tell my team, don't be that person in the room trying to hand

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out the most business cards. Yeah. Just make a friend, you know, just

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go out there and get to know one person, and that's really it. And even

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if you're an introvert, and even that seems hard,

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I feel like 90% of the battle is just showing up. Yeah, for sure. Like,

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if you're just there. Yeah. You're already doing better

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than most everyone else. And if

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you show up once and you show up again, you show up again, people will

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start to notice you. Yeah. So even if you aren't, you know, don't have

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that, you know, that. That gumption inside of you that it makes you just walk

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up to people you don't know, just show up. That's it. That's all

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you really need to do. And it'll get you so far. I agree. Yeah, I

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agree. And you don't have to be an extrovert, you know? Not at all.

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It's actually kind of the secret sauce there, too, that just show up, get in

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the room, be there for a minute. Yeah. You don't know

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who's paying attention, but people are paying attention, and that's all you need to know.

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Yeah, I. I've always told myself because I.

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I'm like in this middle of, like, introvert, extrovert.

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I don't know, I'm kind of in this. I'm like a. I'm like an extroverted

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introvert or something. And I. A lot of

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times you pull up to a place and you're like, I don't want to go

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in. And I just am like, one meaningful connection. I'm gonna get in

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there, get one meaningful connection. That's it. I'm gonna allow myself to leave after

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that. But usually by that point, things kind of warm up. And like, you've.

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Maybe you meet someone, you end up talking or whatever. Yeah. So. But it is

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all about just get in the space. Yeah. And don't psych yourself out. There are

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plenty of times even to this day, where I'm socially fatigued

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out. You know, sometimes we have multiple networking opportunities in the same

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week. Right. I'm still showing up. And you know what? Sometimes I walk and I

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go, you know what? I really just want a beer. And then whatever happens,

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happens. Yeah. And. And I'll end up still having a great night. That's right.

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I have no. No intentions, no preconceived notion of how I think

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this day is supposed to go. I'm just here to have a beer, maybe see

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somebody I know. Yeah. And just enjoy myself. And in that

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environment, you end up talking to all sorts of event

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people. And, you know, as I've gotten to know you, everybody

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knows, you know, your name is on the short list of, like, if people want

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live talent. But when you're talking to people and they do

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end up talking business with you. So there's planners. What. What are typical

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questions that maybe you're surprised that they have that you thought

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people knew about live events, especially for,

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like, corporate events, like, for live talent. The questions

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they have for me. Yeah. Like, they ask what are things that

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surprise you? Wish planners knew a bit more about so that

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they could appreciate live music in their corporate events.

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This isn't everybody. But understand the venue

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and what you're asking for. Sometimes people want

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something big, but they have a small venue. And. And

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having to navigate trying to tell them, hey, you really don't want that, even though

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you think you do in a nice way, without kind of shutting

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down their dreams and offering an alternative. Yeah. I'm trying to think of

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what else. That's what someone asked me. This wasn't on the

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list, so just. It was like a question. That's.

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I know. That's a really good question. I'm trying to think of. I will say

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I have learned people's not

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necessarily lack of understanding. Well, I guess. Yeah. Lack of

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understanding of what certain music is.

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We get a lot of inquiries or

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questions asking for certain things. And then when we drill down to it, that's

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not at all what they actually want. And so, you know,

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country. You know, we want to. We want a country

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singer, actually. You really just wanted an acoustic guitar player. Right. Didn't

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even matter if he plays country or not. But for some strange reason, you associate

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a guitar player with country. That's something I've Never thought about

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that happens. What do you mean that? Yeah, that happens all the

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time. And so with as much as me and my team know about music,

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we understand the difference between woodwind instruments and brass. Most people don't.

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So I'm like, I want a brass. I want, I want somebody who plays a

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brass instrument. But you're asking for a saxophonist. And I'm just like, that's not.

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I know it's shiny and looks like. But it's not actually. So I have to

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like, kind of get out of my own head and my own knowledge and go,

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you know what, let me look at this in just broad terms

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and drill down more into the atmosphere they're trying to create. And then

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we figure out, okay, this is actually what you're looking for. Because I used to

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make the mistake of giving people what they actually were asking for.

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Yeah. And then getting it wrong. Yeah. And then they're not happy. And then looking

247
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back at the email trail or thinking about the phone calls and going, but

248
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this literally is what you asked for. Like, you gave them a straight ahead country

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band and they're like, what is this? What is this? I want an acoustic.

250
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Exactly. It used to happen a lot earlier in my career and finally I

251
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realized, ask more questions. Yeah. So when you,

252
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you can book talent, like any musical style

253
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right at this point. So pretty much anything. Yeah. So now it is that it's

254
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asking, what do you mean by exactly? Okay. Even the word

255
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DJ is like, oh, a DJ could play anything

256
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because they're literally playing recorded music pretty much anything. So what do

257
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you mean by. But there are differences. Yeah. In DJs as well. I mean,

258
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it's just kind of really figuring out kind of, you know, what truly is the

259
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nuances and things that are important to you. Yeah. You know, even, you

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know, people ask for a saxophone player. I can give you three different guys that

261
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play three different ways. And I'm like, I need, I need. We need to

262
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figure out which one of these fits more of what you're looking for versus just

263
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saying, I want a saxophone player. Yeah. Yeah. What do you

264
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wish planners knew about live

265
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music that you wish they, they knew more of?

266
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So, for example, an obvious thing that I can even

267
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think of just, it's not recorded music. You can't just expect people

268
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to just show up five minutes before and just go, yeah, it's

269
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not the same. So what, what are some differences that people should be aware of

270
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when they're booking live music, when they're used to just having recorded

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like walk in music. Or Something have an appreciation for the

272
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dedication that these guys are not even saying, you know,

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people have put into their craft.

274
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Some folks will treat the musicians or the bands like

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the help. Yeah. And. And not artists. And not like

276
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artists. And not saying that they need to be, you know, put up on a

277
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pedestal. And. And I don't like it when, you know, people show up and act

278
00:16:51,276 --> 00:16:54,852
like divas, but, you know, at least have an appreciation

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for the years, maybe even decades that they put in to learning

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how to do this thing that is helping make your event,

281
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you know, that much better. Right. I think that is important.

282
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I'm trying to think, what else do I wish? I feel like this is a

283
00:17:10,422 --> 00:17:14,238
great opportunity. What I wish.

284
00:17:14,294 --> 00:17:17,790
It's almost like you've been given an opportunity. Yeah. What I wish that they would

285
00:17:17,830 --> 00:17:21,054
know. And also, I mean, just understanding the difference

286
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in, you know, when you book an entertainer, you're booking

287
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the night or the day, you know, we get down into, well,

288
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how many hours is that for? You know, in some cases that

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is applicable, but a lot of cases is not, because whether they're playing an hour

290
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for you or three hours for you, they can't go play somewhere else.

291
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Right. So, you know, sometimes the. The rate is what it

292
00:17:43,616 --> 00:17:47,192
is, and that's because that's the rate to get the date off the

293
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calendar. Yeah. And so sometimes that we have

294
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to kind of navigate that conversation.

295
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So I. I think I would wish that some, you know, event planners would understand

296
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that as well. Why do you, if you were going to make a compelling

297
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argument. Yes. I'm sure you make this argument all the time. Why would someone

298
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choose live music over recorded music

299
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without budget if budget isn't a factor? You know, like, we know

300
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you have a budget. You're just making a choice here. Why should you choose

301
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live music? I think

302
00:18:20,748 --> 00:18:24,516
live musicians put their soul and energy into what they're

303
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doing, and I think that can't be duplicated.

304
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Yeah. You can put two musicians playing the exact same

305
00:18:32,198 --> 00:18:35,822
song, and for some strange reason, you can tell the difference. Or at least I

306
00:18:35,846 --> 00:18:39,614
can tell the difference, even for me personally.

307
00:18:39,662 --> 00:18:43,374
You know, like I told you before, I went to school thinking I was going

308
00:18:43,382 --> 00:18:46,926
to be, you know, working into in a recording studio and doing

309
00:18:46,998 --> 00:18:50,750
recorded music. Yeah. But I think the major difference for me

310
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was the being able to see

311
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people's reactions in real time. Yeah. You don't get that in the recording

312
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studio. You can record a great song or a great

313
00:19:01,500 --> 00:19:04,132
album and it goes out into the world, and later on you may see how

314
00:19:04,156 --> 00:19:07,972
it affects people. But you know, being in a live show and seeing

315
00:19:08,116 --> 00:19:11,572
the immediate reaction of how people are responding to what a

316
00:19:11,596 --> 00:19:15,332
musician or a band is doing, that's what led me down that

317
00:19:15,356 --> 00:19:18,894
path. Yeah. Yeah, that's a good answer,

318
00:19:18,942 --> 00:19:21,130
man. That was better than I would have done.

319
00:19:22,950 --> 00:19:26,370
So as far as. So you have a brand new client

320
00:19:27,030 --> 00:19:30,110
and hopefully you deal with this all the time too. You have a brand new

321
00:19:30,150 --> 00:19:33,790
client. What are the first

322
00:19:33,830 --> 00:19:37,102
questions that you ask if someone comes to you and says, hey, Brandon, I, I

323
00:19:37,126 --> 00:19:40,382
was networking the other day and I, you know, your name came up or I

324
00:19:40,406 --> 00:19:44,010
met you and we have this thing coming

325
00:19:44,050 --> 00:19:47,706
up. What, what are the typical questions, the onboarding questions you guys

326
00:19:47,738 --> 00:19:51,402
asked to, to learn more about this planner,

327
00:19:51,466 --> 00:19:54,870
this organization? Yeah. Other than the, you know, who, what, when, where, how.

328
00:19:56,450 --> 00:20:00,010
A question I asked personally, I don't know if everyone in my office does, but

329
00:20:00,050 --> 00:20:03,882
I try to figure out what's the most important thing about this event to

330
00:20:03,906 --> 00:20:06,906
you, and it could be

331
00:20:07,058 --> 00:20:10,582
logistics. I need everything to go right. Okay.

332
00:20:10,726 --> 00:20:14,422
And they may not at all care about the guest experience. I just

333
00:20:14,446 --> 00:20:18,150
need everything to be on a timeline and to go correctly. And then

334
00:20:18,190 --> 00:20:22,022
on the complete opposite end of the spectrum, solely focused on the

335
00:20:22,046 --> 00:20:25,382
guest experience. But everything doesn't have to be perfect.

336
00:20:25,526 --> 00:20:29,270
Right. Of course, our ultimate goal is to make both of those

337
00:20:29,310 --> 00:20:32,822
things happen. But I like to find out, where do you fall?

338
00:20:32,926 --> 00:20:36,534
Yeah. You know, because I have been in situations where we walked away from the

339
00:20:36,542 --> 00:20:40,252
event and it seemed like everyone was, it was amazing. Everyone had a great

340
00:20:40,276 --> 00:20:44,012
time. People were raving about how much fun they had, but the

341
00:20:44,036 --> 00:20:47,772
person that was planning the event was upset because all these little

342
00:20:47,796 --> 00:20:51,564
things didn't quite go the way they wanted it to. And so I realized,

343
00:20:51,612 --> 00:20:55,292
like, okay, I need to figure out what's, what are the key points that need

344
00:20:55,316 --> 00:20:59,116
to happen today to make sure that you're happy. And let's

345
00:20:59,148 --> 00:21:02,124
make sure we hit those and then everything else is just extra. There's a lot

346
00:21:02,132 --> 00:21:05,802
of psychology that goes into what you do a little bit. You're.

347
00:21:05,866 --> 00:21:09,626
You're selling. It seems like you're selling something

348
00:21:09,698 --> 00:21:13,466
that it's not this packaged up product. You're. You're selling

349
00:21:13,498 --> 00:21:17,306
this experience. And, and by the way, every time that unique

350
00:21:17,338 --> 00:21:20,778
artist does an experience, it's going to be unique. It's not even

351
00:21:20,834 --> 00:21:24,074
like when I order a, it's going to be a. Every time it's going to

352
00:21:24,082 --> 00:21:26,910
be something different. And then understanding

353
00:21:27,330 --> 00:21:31,146
that. And also, what's the end goal

354
00:21:31,178 --> 00:21:34,720
for the client? Like what, what are they going to deem a success?

355
00:21:34,840 --> 00:21:37,968
Yeah, that's a lot to, to juggle. Yeah, especially

356
00:21:38,024 --> 00:21:41,792
750 times a year. I don't know how we

357
00:21:41,816 --> 00:21:45,552
did that, but yeah, somehow we, we, we accomplished that. And we'll see

358
00:21:45,576 --> 00:21:48,624
what, what this year looks like. It makes me want to take a nap. And

359
00:21:48,632 --> 00:21:52,352
you guys are also, are you, are there any other offerings that you

360
00:21:52,376 --> 00:21:55,952
guys offer with your services? Yeah, I

361
00:21:55,976 --> 00:21:59,440
mean, so if you're familiar with Key Signature Entertainment, that is the

362
00:21:59,480 --> 00:22:03,020
original company, you know, live music resource for power parties and special event

363
00:22:04,100 --> 00:22:07,360
Much created that exact same thing for wedding planners.

364
00:22:07,860 --> 00:22:11,612
Has its own website, key signature weddings.com so that way you don't get

365
00:22:11,636 --> 00:22:15,356
lost in our large website with everything on it. This is

366
00:22:15,428 --> 00:22:19,196
specifically for your ceremony, cocktail hour and your reception, so

367
00:22:19,268 --> 00:22:22,844
you can use that as a resource. And then just recently, which was kind of

368
00:22:22,852 --> 00:22:26,364
a natural fit for us, we kind of moved over into offering

369
00:22:26,412 --> 00:22:30,156
production. I mean, bands already have PA and lights and all that stuff like that.

370
00:22:30,228 --> 00:22:33,500
So it was just kind of a natural fit. So you know, mid to low

371
00:22:33,540 --> 00:22:37,344
level events that need, you know, video screens

372
00:22:37,392 --> 00:22:40,752
or just sound or up lighting, we can do that as well. I think that's

373
00:22:40,816 --> 00:22:44,640
a brilliant fit for what you guys are doing for sure. Yeah.

374
00:22:44,800 --> 00:22:48,400
All right, a last question for you. Well,

375
00:22:48,440 --> 00:22:51,024
maybe, maybe I have a couple more. Keep talking, man. I'm here. What do you

376
00:22:51,032 --> 00:22:54,304
think corporate events will look like in 10 years from your perspective? You have a

377
00:22:54,312 --> 00:22:58,000
unique perspective. There's a lot of different planners and those types of people I've been

378
00:22:58,040 --> 00:23:01,428
talking with, but you're one of the few that represent a different

379
00:23:01,544 --> 00:23:05,324
niche, a different direction in this space. So what do

380
00:23:05,332 --> 00:23:08,800
you think it's going to look like? I mean, technology is moving so fast.

381
00:23:09,940 --> 00:23:13,480
I think the event presenter will appear in your living room

382
00:23:13,940 --> 00:23:16,972
and sit down with you and talk to you about how you could be better

383
00:23:16,996 --> 00:23:20,524
at your job. I'm joking. Event presenter

384
00:23:20,652 --> 00:23:24,380
in your living room. A unique experience for every right

385
00:23:24,420 --> 00:23:27,868
there. Talking directly to you about how you could be better.

386
00:23:27,924 --> 00:23:31,510
No, I love it. I just think, I mean, I think we're kind of already

387
00:23:31,550 --> 00:23:35,366
there, but I think it'll just get better. Especially for large meetings.

388
00:23:35,398 --> 00:23:38,934
I just think there just be a way for any and everybody to attend regardless

389
00:23:38,982 --> 00:23:42,422
of what may have kept them from being

390
00:23:42,446 --> 00:23:45,718
there in the past. You know, if you don't want to be there physically, I'm

391
00:23:45,734 --> 00:23:48,342
pretty sure there'll be a way to put on a VR headset and you'll feel

392
00:23:48,366 --> 00:23:51,250
like you're there. If you only want to do that,

393
00:23:52,190 --> 00:23:54,662
you know, continue to watch it on the screen and then for those of us

394
00:23:54,686 --> 00:23:58,334
that just need to be around people will be physically there. And I think you'll

395
00:23:58,382 --> 00:24:01,742
stop having limits on the amount of people who can

396
00:24:01,766 --> 00:24:04,770
attend. Yeah, you know, it'll just be endless.

397
00:24:05,430 --> 00:24:08,910
I thought that technology is just going to continue to get

398
00:24:08,950 --> 00:24:12,622
better, just limitless access pretty much. I mean I, I think

399
00:24:12,646 --> 00:24:16,126
that's going to happen. I think even with sporting events and even large events like

400
00:24:16,278 --> 00:24:20,014
yes, this arena has this capacity, but it won't matter anymore. So I

401
00:24:20,022 --> 00:24:23,502
think this goes to an important point here. If that's going to be the

402
00:24:23,526 --> 00:24:27,000
case, and I think you're right, I think that people will you just more

403
00:24:27,040 --> 00:24:30,760
access, more information, then what it's going to come down to is

404
00:24:30,800 --> 00:24:34,520
who can provide the best content. Which would be a compelling argument for things

405
00:24:34,560 --> 00:24:37,688
like adding live music to what you're doing. Custom

406
00:24:37,824 --> 00:24:41,560
curated events that people care about, care, care about

407
00:24:41,600 --> 00:24:45,160
attending. You know, this is going to become really important if that's the

408
00:24:45,200 --> 00:24:48,968
case. Because if you can do anything, there's

409
00:24:48,984 --> 00:24:52,168
no limit to anything. You could go to any of them. Why would you go?

410
00:24:52,224 --> 00:24:55,816
Yeah, they've got to create good content. I think that's a big message

411
00:24:55,848 --> 00:24:59,528
for events at all. If we're gonna all get up in the morning

412
00:24:59,584 --> 00:25:03,304
and we all put in all this effort, it better have something

413
00:25:03,392 --> 00:25:07,112
important to say. You know, in that event, it, you, you mu. You

414
00:25:07,136 --> 00:25:10,408
have to be doing something that's compelling that people want to come to. And I,

415
00:25:10,464 --> 00:25:14,200
for me, I mean I, I love music and I think that live music

416
00:25:14,240 --> 00:25:17,416
is a big part of that. You can put it in all facets of corporate

417
00:25:17,448 --> 00:25:21,272
events, you know, and get really creative with it. So I, I love what you

418
00:25:21,296 --> 00:25:24,740
guys are doing. Yeah. I think the thing, I mean, you're touching on it.

419
00:25:25,120 --> 00:25:28,968
People remember how they feel and they carry it with

420
00:25:29,024 --> 00:25:32,792
them. And so any experience that you

421
00:25:32,816 --> 00:25:36,488
have going to an event, the thing that you're going to remember the most is

422
00:25:36,544 --> 00:25:40,280
how you felt about how much fun you had. Yeah, yeah. Everything

423
00:25:40,320 --> 00:25:44,120
else about it may have been amazing, but those memories start

424
00:25:44,160 --> 00:25:47,512
to fade in terms of what things look like and that kind of thing. But

425
00:25:47,536 --> 00:25:51,264
your senses, those are the ones you're going to carry. And so that's kind

426
00:25:51,272 --> 00:25:54,864
of why I do what I do. Dancing for three hours, loving the

427
00:25:54,872 --> 00:25:58,560
hammer pants. There you go. That's all you remember. And it was fun. Event

428
00:25:58,600 --> 00:26:02,256
has to have a theme. So I'm putting this out here. If somebody

429
00:26:02,288 --> 00:26:05,616
wants to do a 90s themed

430
00:26:05,728 --> 00:26:08,752
event, you know, I might have to dig out the pants, break out the fans.

431
00:26:08,816 --> 00:26:12,544
Yeah, I doubt they fit, but okay, maybe. So if

432
00:26:12,552 --> 00:26:16,324
people want to find out more about Key Signature Entertainment, where should they go? You

433
00:26:16,332 --> 00:26:20,164
can go to keysignatureentertainment.com go to keysignature weddings.com you

434
00:26:20,172 --> 00:26:23,668
can follow us on Instagram, on Facebook, on

435
00:26:23,724 --> 00:26:25,972
LinkedIn, and or you just call our office at

436
00:26:25,996 --> 00:26:29,812
704-568-1968. Fantastic. And we'll have all

437
00:26:29,836 --> 00:26:33,556
that information when we post the podcast down below.

438
00:26:33,708 --> 00:26:37,332
So thanks for joining us. Be sure to follow us on your preferred

439
00:26:37,396 --> 00:26:41,044
podcast platform and we release a podcast

440
00:26:41,092 --> 00:26:44,708
about once a week and we'll see you on the next one. Thanks so much.

441
00:26:44,764 --> 00:26:48,436
The Event Pro show is a production of LEMG video

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by Nick Barrett, audio and post production by Prince

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Thompson. You can learn more about us at LEMG

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Live.