The Art of Southern Hospitality: Rachel Whitten’s Guide to CVB Partnerships

In this episode of The Event Pro Show, Seth Macchi chats with Rachel Whitten, Vice President of Sales and Services for the Greenville-Pitt County Convention and Visitors Bureau in North Carolina. With twenty five years in management, sales, marketing, and event planning, Rachel brings both expertise and an infectious energy to the conversation.
She shares her journey from organizing family holiday parties as a child to managing large-scale gatherings and partnerships that shape her community’s tourism industry. Rachel explores the advantages of hosting functions in mid-sized markets, the invaluable support CVBs provide to planners, and the unique blend of Southern hospitality and attention to detail her team is known for. Along the way, she reflects on a winding career path, from mascot gigs to high-level hospitality sales, that gave her hands-on experience she applies to every project. You’ll also hear lighthearted stories about hiking North Carolina’s trails (and why trail reviews matter!), her love for pickleball, and what makes Greenville, NC a hidden gem for planners.
If you’re looking for practical tips on getting the most out of a CVB partnership, fresh ideas for your next gathering, or simply some entertaining industry stories, this conversation is not to be missed.
Resources:
Visit Greenville, North Carolina
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Welcome to the Event Pro show, your ultimate guide to the world of corporate
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events. Whether you're a corporate event planner, experiential marketing
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pro, producer, technician, or anyone involved in creating exceptional
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events, this podcast is your go to resource for valuable insights,
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expert tips, and inspiring stories from the industry's leading professionals.
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Well, thanks for joining us on this episode of the Event Pro Show. I have
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a fantastic guest today. Rachel's been a friend of mine for years now,
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and I really like what she's doing. She always brings a ton of energy
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to literally any product or project that she's a part of
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and, and I'm glad she's here today. And Rachel, I'm just going to do your
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bio here because I like it. Is that okay? Did I send it to you
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or did you write it? Yeah, you sent it.
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This is, this is totally stuff that you're saying for me to
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say about you. So. So let's get it.
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Let's get into it. Okay. So Rachel is the Vice President of Sales and Services
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for the Greenville Pitt County Convention and Visitors Bureau. And
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she's been in that role since July 23rd after
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serving as director since 2019. With over
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two and a half decades of experience in management, sales, marketing and event planning, Rachel
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has a proven track record of leading successful projects and building
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key relationships within the tourism and hospitality industry.
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She's passionate about making life easier for conference, convention and
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meeting planners who choose to host their events in Greenville Pitt
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County, North Carolina. Outside of work, she enjoys hiking easy
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to moderate trails. You know that. Playing with her
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two little dogs and spending quality time with her family and friends. Rachel
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recently took up pickleball, further enriching her diverse
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array of leisure activities. It turns out it's every bit as
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addictive as everyone says. Welcome to the show, Rachel Whitten. Rachel, thanks for
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being here. Yeah, thanks for having me. So you noted easy
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to moderate trails. I think I don't want to breeze. Over that
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because I accidentally ended up on a difficult one one time and. They'Re no
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joke, right? Oh, my God. Yeah. I questioned my life choices a
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lot. So this was in September of 23.
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I decided to do one North Carolina state park hike
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per month for 12 consecutive months was a goal I set.
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Cool. So I did. But I started with the ones that were physically
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closest to me. And I live in Greenville, North Carolina, which is on the
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eastern part of the state. So over here, the state park trails are
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relatively flat also. Yeah. So then I slowly progressed
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to the west, which was probably the best way to go about it. So that
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you do kind of train a little bit. You're warming into it. Yeah. And I
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mean, you know, once a month isn't going to do anything for you. But I
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also treadmill with incline in the garage to, you
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know, not try not to die. Right. But yeah, I accidentally
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ended up on Mount Mitchell's trail,
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which, I mean, there's a really, really long one. And then I did like a
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two mile one. I think maybe it was even the one and a quarter mile
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one. But it was directly up into the moon. And so
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it. There was a couple in front of me that were two couples
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in front of me that were a little bit older. And so I was like,
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I got this right. Like, yeah, they. I think I can handle this.
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And I asked the lady in the little restaurant, this says it's a
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moderate. It said moderate on the maps leading into the trail. It was
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not until you were in the middle of the trail contemplating your death that
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it said that it was difficult somewhere it switched.
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But yeah. And then get to the top, talk to the old people that were
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in front of me. And I was like, hey, we ready to go back down?
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Because I didn't want to be alone as it was raining and I was the
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only person other than them. And they're like, we're going to walk the street back
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down. Because you could also drive to the very top. Oh, that's kind
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of. They took the cheap route down. Yeah. And on the way back,
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you know, I was like, it's gotta be. It's downhill. I could do anything downhill.
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We can go slow. It's fine. Right in. At some point it's
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like spooky. It occurs to me that I. There's nobody around.
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I forgot that the beginning of the trail was downhill
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and then it was the uphill. So I went downhill. But then the last thing
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I had to do was go back up some and I
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literally stopped and started calculating math. I was like, okay, the restaurant
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closes at 7. If my car is still in the parking
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lot, surely someone will come for me. Right. When
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do they send out the rescue part? Helicopters. Correct. With that little
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bed that dangles that you get on and they pull you out of the woods.
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Correct. Now shout out to the Milkina State parks marketing
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guy, Josh Copenhaver, who had given me a whistle.
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So I was like, okay. Also if I need to, I can blow this whistle
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and hopefully that will help as well. You had your safety whistle ready to
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go. Yeah, but I would not intentionally, I don't think pick
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difficult trails at this juncture in life.
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I love it. Yeah. I enjoy the easy to moderate,
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you know, which my. One of my friends was like, yeah, but if
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you, if you don't die every once in a while, are you like really living?
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Like, if you don't almost die every once in a while, are you even really
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living? Right. Yeah, I get that it's not
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adrenaline is like jumping out of an airplane, but like on the.
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Those trails, some of those, you're just like, I'm just gonna die right here. I'm
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just gonna sit down and die. And I don't have any adrenaline about it, but
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I'm just pondering death. Doesn't sound too bad, you know? Yeah,
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yeah, yeah. Okay. I get better than this.
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That being said, hiking in North Carolina is fantastic. Yes, it is. We are
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very lucky. Pay attention to the trails. Well, and again,
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all trails is what you need to pay attention to. The notes. Yeah. Which is
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what I started doing after that hike. Read the reviews. Yeah. People,
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People are pretty honest. That map be lying. Yeah. The reviews
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is where it's at. These
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are, these are good life tips for living in the Carolinas, by the way.
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All right. I'm going to get into events here. You, you
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work in a great community, bringing business
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into your town. Convention visitor type business.
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But before I get there, what's the first event? This is a question
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I like to ask everybody because everybody has such a unique answer to this, but
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what's the first event that you can remember attending? Like way back,
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like as a child, the earliest memory of doing some sort of
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an event. My family hosted a Christmas Eve
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party every year of my life until I
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was 30 something. And it, I think it start. I mean,
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it started before my parents, the house that they built in 1980 for the
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two children that they had before they realized that I was the third one
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that was on the way is the same house that they live in. So
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for 45 years they lived in this house. But this party started
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before that house. And it was literally just, I think if I remember because again,
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I was not around. It was just a couple neighbors and their families would get
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together on Christmas Eve after the Christmas Eve service at church,
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which was like 5:30 to 7. And then it
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just evolved. They moved, it evolved into like block party.
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So there'd be 100 or so people in and out of the house
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throughout that night. And it was a tradition for the whole neighborhood. Like a lot
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of the, you know, kids in the neighborhood remember growing up going to this Christmas
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Eve party. Yeah. And it had. My mom made
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Eggnog, like from scratch. There was fruit punch, there was
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candies that she made from scratch. Chocolate covered cherries, chocolate covered coconut
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balls. A shrimp mousse, which is the only recipe
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that is a secret. Right. Family
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secret recipe. And shrimp moose. Sounds really crazy. It
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is really delicious on a trisket. And then meats and cheeses. And
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my dad made a bar in the kitchen and he would be bartending and then
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they also had the beer in the washing machine.
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Pro tip. You can just do the rent cycle. Right? And
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just like. That is a pro tip. Oh yeah, that's a good one. Pretty
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insulated as well. So, yeah, so it was just a good time.
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And this in the, you know, the lead up to it is we sit every.
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All the trays where everything's going to go, where it has to go on the
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table and just everything that could possibly be
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done ahead was done before we went to church at 5:30. Right. And
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then we would sit in the balcony of church. Dad sing in the church choir.
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Still does. And then he would see us like 10
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minutes before 7, just like scurry out to get to the house.
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And it was like dog Flight of the
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bumblebee. Yeah. To get everything situated and set up before people got
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to the house. So that's. That's the earliest one I
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remember being a part of and attending was that one every year
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for sure. Yeah. That's completely unique that like
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someone, you know, everybody has their version of like their first
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event. You're the first person that it's. It was at my house. It's
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a. It's still going. It's a. It's a holiday festival at my
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house. My parents, to the point where when they stopped having it,
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my mom had to send out a. You're not invited because we're not having the
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party invitation. Oh no. The whole town mourns.
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Yeah. We. And we were sitting there waiting for people to show up too. Just
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that didn't get the message. But it was like, ho, ho, ho, Christmas party had
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to go just
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so people wouldn't, you know, show up there.
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Well, when, you know, fast forwarding from that, I know that
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I think one of our first conversations years ago when I met you,
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we talked about your career path and you know, it's
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like most of us, it has. It was just a journey for
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you. But when was the first time you remember wanting to be involved
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in events or conventions or you know, bringing
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tourism in that. When did you start seeing
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that as like a valid career choice?
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So it was never something that I was working
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towards. But the way life does, everything I
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did prepared me to, to do it. Like I, when I
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worked, okay. In high school, as soon as I could get a worker's permit, I
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got a worker's permit. I wanted the money, the, my own, you know, funds
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to do, you know, what with. Oh yeah. So I got a
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worker's permit and I worked at a putt putt place and I did the birthday
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parties there because that's what they made all the rookies do. And I dressed in
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the like alligator mascot, which I thought would be a fun
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time until I realized you can't talk. Oh no.
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This was a trick. All of you. You tricked me, right?
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That's tough for you, huh? Yeah. And actually before that,
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I was able to work for two weeks over Christmas at a drugstore.
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Like, I don't know if you had a experience as a growing up or whatever,
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where there's a drugstore with a lunch counter, like a soda shop lunch counter.
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This is like a classic, like vintage
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Main Street USA kind of experience. Yeah, no,
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I, I, I've never lived in a town like that. The town my dad grew
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up in is like that. And it's done this whole revitalization
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too for like the brick, you know, Main street and all that and those types
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of things. I wish they would bring it back. It was called
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Woolard's and it had so the pharmacy, the little retail
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shop and then the lunch counter. And so they hired me as a,
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I guess I was 14. You had to be 14 to get a worker's permit
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in the state. Freshly 14 too, because my birthday was in
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September. Right. And so they hired me to
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be the assistant to the lady whose full time job is running this lunch counter.
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But the holidays is especially busy and so they hire me, 14 year
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old to help her. And it was, I mean, this
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was my section. I would take the order, short order, cook, make the order,
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serve it, you know what I mean? That's hard work for like cents.
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Yeah. And there was also like the, the old delegation that would
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come in for just coffee in the morning. Every town
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has that delegation, by the way. And it was apparently
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my mom's mom, my grandmother died when I was three, but
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apparently I was her bestie. Like she took me everywhere with her, including
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she was the old lady at the coffee shop, you know what I mean? Out
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there getting coffee in the morning. Yep. So a lot of these men that I'm
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serving and women in the coffee rush all
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remember me from like then, you know. Yeah. Which is
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crazy. But I remember getting a check for that two weeks
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for, like. Or maybe it was one week for, like,
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$200. And I was like, oh,
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amazing. I mean, at 14, come on. Yeah.
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And my tips were like, you know, a cup full of change.
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But, yeah, so did that. And then I worked at the Putt Putt place. And
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then, like, a sports bar opened, and I worked there as a hostess until.
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And I wanted to be a server so bad, but again, I was, like, super
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young at this point. I was 16. I could drive. And everybody else there, it
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was their careers, you know what I mean? They were waiting the tables and stuff.
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And so then there was one time that a server called out and I got
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to wait tables. It was amazing. And so I then
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became a server most of the time. And when I graduated from high
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school, the ownership gave me a scholarship in
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the name of the franchise owner's wife, right?
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For $150, they're like, this.
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This you can get again every summer that you come back
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and work. Thank you for that.
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Probably not coming back here for the summer,
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but it was a great experience. And then came to college, and I.
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My parents, who have been married since 1968 and were high school
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sweethearts, I have to say that, because it would sound like they're living different
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houses when I tell this story. So as I'm in college,
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my mom goes. And I was very. I'm very blessed and very
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lucky to have had parents that paid for my school, um, and actually gave me
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a stipend to live off of on top of that, Right? And so my mom
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said, listen, Rachel, we, you know, we just want you to have
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no excuse to fail in college. So if you need money,
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you just let us know if you need extra money, and we'll, you know, see
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what we can. And my dad said, rachel, don't
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call me and ask for money unless you have a job.
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And I was like, please, I believe
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that my dad will give me money if I need money, if.
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Whatever his stipulations are. So I was looking for a place to
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work, and I had a friend who gave me some really wise advice. It's actually
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a best friend of my sisters. And he said, if you want something or need
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something, work somewhere that sells it, okay? Because then you
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get the best deals. You get the insider scoop, like, that's the best move. And
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I was like, yeah, that's a good tip. Yeah. And so I was like, I
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like movies. I like going to the movie theater, you know, So
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I go to the. To the. I Guess it was a car mic, maybe then
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in town and apply to work there. And then on my way back
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to the. To park off campus and walk to my dorm room,
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I passed the Hilton. And it had a restaurant named
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Christine's. And Christine's, somebody had told me, was
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the nicest restaurant in town. Now, I had no concept of fine dining at this
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point, at this juncture. Like, I worked at a sports bar, you know. Right.
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And so I go in and like, just casually as I drive past,
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I was like, well, you know, I can wait tables. I'll apply there too. And
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so I go in and ask if I can see a menu and if they're
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hiring. And it was like, this is
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1999. Eight. Back in the
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1900s, right? In the 1900s, right. Yeah. And
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the salad was like $12 or something. And I was like, yes, I
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would like to work here where the cost a lot, because then the tip is
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a lot. Yeah. And so I applied and they hired me
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a little bait and switch. They hired me to work breakfast and
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lunch, which, though it was in the same restaurant as Christine's, sort of in
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the bar area. It was like Hilton breakfast and lunch, not Christine's
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dinner. Got it. That makes sense. So it was like, I'm a college kid and
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I gotta be here every Saturday and Sunday at
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5am to set up this lunch buffet, a breakfast
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buffet, and then serve it. And then I'm home at noon, and I
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would just sleep from noon to 8 and then go out because I'm a college
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kid and then not go back to sleep. So I was getting eight hours. It
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was just not the normal. So again,
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we're setting up serving, doing the whole turnkey service here. I didn't cook the
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food in that scenario and breakfast. And then I also
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had stacked my school schedule, so I only had class Monday, Wednesday, Friday. So Tuesday,
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Thursday, I did the lunch. But it was not at all the
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caliber of they had crumb scrapers is the caliber of fine
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dine and Christine. Plus, you know, and then the summer,
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I did not do summer school, and the parents
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paying me money only worked if I was in school. So I had to get
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a nanny job that paid my bills. But I didn't want to lose the benefits
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that I have now discovered you get when you work for a hotel that is
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a chain where I can travel anywhere and I can get Hilton discount rates
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and stuff like that. So I transferred to the banquet department
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and then kind of worked my way, never went back to the restaurant and did
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banquet server to buffet person. To bartender. And then they expanded the
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ballroom at the Hilton and added, like, banquet captains.
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Yeah, and they asked me to be the banquet captain, and so I did that.
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And I was managing a team of 50 college kids
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doing events for a thousand or so. And
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then my senior year of college, and I graduated In December
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of 02, May of 02, the convention center,
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which is attached to the Hilton, open. And it was. It's a
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public private partnership. So the building is owned by the city, but it's operated by
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the same company that owned the Hilton. Yeah, and they had a catering contract.
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So for that last six months, we managed the catering, or I was, you
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know, part of the leadership team that managed the catering for the convention center in
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its first six months. You basically open the convention center? Yeah,
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the food and beverage part. And then in December, when I graduated,
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I honestly had no intention of staying in Greenville,
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but they asked me to interview for an inside sales position at the
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convention center. And I did it for the interview experience, if I'm
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honest. And at the time, there was three people that worked there.
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Blair and Kurt and Nick. And Nick was like,
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marketing, or he was coming in as marketing. I didn't know he worked there then,
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but it was like, Blair was marketing, and Kurt was operations.
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And so I interviewed with both of them, Kurt and Blair. And I remember Blair
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asking me, like, why did you want to interview for this? A lot of people
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graduate and leave Greenville. Not the case now.
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Spoiler alert. Why do you want to stay?
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And I was like, it's not that I want to stay
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or don't want to stay. It's that I understand this might be an opportunity for
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me. And then Nick came in, and Nick Glennon,
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he's passed since now, but, man, he was a
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mentor and a half. And he. He
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was like, you know, Irishman by, you
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know, lineage, but American. And then
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he says red hair, and he had the goatee, and he was like a surfer
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guy. He wore, like, a suit with a bow tie and Chuck Taylors every day.
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Yeah, poet, but also marketing genius.
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And so when this third person is now interviewing me, and I was
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like, yeah. And he's like, well, you'd be working for me. And I was like,
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sold. Like, absolutely sold.
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And so I did. I worked for him for a year in the inside sales
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of the convention center. Again, it wasn't a goal. Like, I didn't even know
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hospitality was a field, so to
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speak, until I was working in banquets. And everybody else on the banquet staff was
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in hospitality leadership program in East Carolina. I Was in business school
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at East Carolina. Technically I went to do sports medicine. But then
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they were like, you got to do laundry or all that. And I was like,
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nah. Oh, you can find me in the business school if you need me.
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So I was in school for marketing. And then these kids in banquets are like,
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hey, yeah, we're in the hospitality program. And I was like, what were they
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teaching you? How to be hospitable. Like, what, what is it? Get a degree and
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being nice to people in your. In your home. Exactly. I was
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like, I don't. What. That's a real thing. Which now I understand.
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Obviously it's. It's a business degree in a
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selected field and like. And it opens a lot of doors to a lot of
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different great career paths. So again, it wasn't ever.
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It's just kind of where my path led and I followed it. So I go
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to the convention center and then I did leave
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there and do a short stint for an apartment leasing firm
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that will call Sketchy Inc. Like, I'm trying to remember
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how the job posting, maybe it was on like a monster.com
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or like a. I can't remember if that existed in 2003.
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4. Yeah, I think so. Yeah. But it was still,
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in retrospect, a slightly sketchy link.
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Right? Yeah. So they, I remember going to like a staples to do a
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video interview and then they give me a
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job. I get to get a job as a leasing expert
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for an apartment leasing firm. And so we go to Atlanta for one week for
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training. And then again I'm an
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expert. And so they would send you, they teach you like really
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aggressive, borderline sleazy sales
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techniques. Right. Which are good to have, but you don't
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want to use them, you know, and then they would
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like you go on assignment for like 60 days. Could be anywhere in
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the country. Right. So this is real appealing to my 23, 4 year
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old self. Like I don't have any ties, you know, and I love to go
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live somewhere for 60 days. You come back to your home base for a week
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and then go live somewhere else for 60 days. Oh, wow, that's. Yeah. And you
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take over all marketing and leasing for that property. So I mean,
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it was a good experience, I'll say that. I mean it was
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a good experience, but it was a very short lived. So I live. They sent
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me to Pennsylvania and I lived outside Philly
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in Malvern, Pennsylvania for a couple months. And
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so the process is you overlap the person that was there before you,
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which is strategic, that they
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only leave you there for 60 days, right? So whatever you've said to these people,
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you're no longer around, right? And so you
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overlap for two days. You have a 48 hour packet you had to do where
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you had to do like market surveys and go to the competitors
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and like develop a marketing plan. So again like that was a
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cool learning
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experience of how to approach a market when you got it, when you're doing a
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new business thing, right, like you're right company, how to, how to go do a
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comp set basically and create a marketing plan around it.
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And then we just took over leasing and they give us a place to live
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and they gave us furnished apartment and rental car
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and all that stuff. And we would just work six days a week. You get
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one day off. And so I lived outside of Philly
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was great on my one day's off, like day off. I went into the city
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one day. I went into Amish country one day. That was really cool.
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But yeah. And so then I lived also in the middle of Louisiana was my
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next assignment. And I lived in
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Pineville, Louisiana, which is in the middle of the boot,
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and did that there. And then that was the end of that adventure.
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And the City hotel and Bistro, which was, and it's now the Holiday Inn
383
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in Greenville is on the same campus as the
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convention center in the Hilton and also the Hampton. And so I
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knew them from working at the convention center. I worked with the, the two hotel
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properties that were there at the time. And they needed an assistant food and beverage
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director. And they called and were like, hey, we wrote
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this job description with you in mind and it's on
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hcareers.com Would you be interested in being assistant food and beverage director?
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And I was like, turns out I would.
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And so that got me back into hospitality, right? And so I worked at there
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at the Sea Hotel and Bistro five years total, I think.
393
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And I was assistant food and beverage for two and then food and beverage director
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for three and
395
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then left again in the hospitality industry because an opportunity to work for
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a beverage wholesaler opened up
397
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for a beer distributor. Coastal Beverage. Shout out Coastal
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Beverage to get all your Miller Coors supplies, which I think it's called something
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00:24:17,040 --> 00:24:20,200
else now. Not Miller Coors, but you know, those are the brands you know and
400
00:24:20,200 --> 00:24:23,960
love. Corona Modelo. Get some. Anyway, you're
401
00:24:23,960 --> 00:24:27,760
still repping them. Do what? You're still repping them. I can't help
402
00:24:27,760 --> 00:24:31,160
it. They say that if you're friends with somebody for seven years, it's for life,
403
00:24:31,320 --> 00:24:34,680
you know. Yeah, I work for Seven years. So like you're not going to catch
404
00:24:34,680 --> 00:24:36,680
me with a Bud Light in my hand.
405
00:24:38,840 --> 00:24:42,360
Sacrilege. Great. You're betraying somebody. Yeah.
406
00:24:42,360 --> 00:24:45,120
Can't. Yeah, it feels, it feels I can't do it,
407
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but. So worked there for seven years. Left there as the on premise area
408
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manager. So I managed the sales team that sold to all the bars and
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restaurants in 15 counties that our service center
410
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serviced. And I did like our marketing special events for that service center
411
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as well for most of the time in that role.
412
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And then left and went to privately
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owned corporate. Right. So the hammock source shout out again
414
00:25:13,690 --> 00:25:17,490
to the world's largest hammock manufacturer right here in Greenville, Pitt county. Just in case
415
00:25:17,490 --> 00:25:20,410
you didn't. There's a lot going on. Yeah, yeah.
416
00:25:21,130 --> 00:25:24,650
So Hatteras Hammocks, Nag's Head Hammocks, Paulie's Island
417
00:25:24,650 --> 00:25:28,410
Hammocks Furniture are their big name brands
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that are all hand, you know, high end handcrafted right here in
419
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Pitt County Hammocks. And then they also do overseas manufacturing
420
00:25:36,590 --> 00:25:40,390
for big name box retailers for more cost effective
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00:25:40,390 --> 00:25:44,110
hammocks. So got you. Yeah. Bed Bath Beyond, Sam's kind of white
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00:25:44,110 --> 00:25:47,950
label stuff. Absolutely. Which is crazy to go into like a Target
423
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and be like, this is made in, you know, Greenville, North Carolina. Yeah,
424
00:25:51,750 --> 00:25:54,910
yeah. Or shipped to and you know, distributed from.
425
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So worked for them managing a brand and then was moved into a
426
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marketing manager position to manage all the marketing for all those brands,
427
00:26:04,110 --> 00:26:07,550
which was a lot of fun. Had a really fun marketing team
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00:26:08,190 --> 00:26:11,950
of designers, photographers and it was just a neat
429
00:26:11,950 --> 00:26:15,790
experience to work in this manufacturing warehouse, corporate office, you know what I
430
00:26:15,790 --> 00:26:18,030
mean, where we're all like right here under this, under this roof.
431
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And then they outsourced the entire marketing department,
432
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which included myself. So there was a summer where I just
433
00:26:28,250 --> 00:26:31,930
took off. Like I was, you know,
434
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laid off from there. And I was like, when am I ever going to be
435
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able to just like have a summer again? Never.
436
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So I had that my 80s movie montage Summer
437
00:26:42,010 --> 00:26:45,690
of like helping some friends with projects around town. There was one
438
00:26:45,930 --> 00:26:49,730
memory, my friend Ryan, who owns the Dickinson Avenue Farmers and Makers
439
00:26:49,730 --> 00:26:53,530
Market, Come get all your local goodies. And he,
440
00:26:53,610 --> 00:26:57,460
his building was built in 1914 and so this was, he was
441
00:26:58,260 --> 00:27:00,780
getting it ready to put the market in it at this time. And so I
442
00:27:00,780 --> 00:27:04,420
just remember standing in the middle of this building, super
443
00:27:04,420 --> 00:27:08,180
hot in rain boots and like shorts and tank
444
00:27:08,180 --> 00:27:12,020
top with my headphones on, listening to like Scandal
445
00:27:13,460 --> 00:27:17,260
and a pressure washer. These wall, these brick walls. And I was like,
446
00:27:17,260 --> 00:27:21,060
I am 100% in an 80s movie montage.
447
00:27:21,060 --> 00:27:24,820
Like, right now? Right
448
00:27:24,820 --> 00:27:28,100
now? Yeah, right this minute. Where are the cameras?
449
00:27:29,300 --> 00:27:31,780
And then that fall, I went to work for an IT firm,
450
00:27:34,580 --> 00:27:38,100
which was sort of a bait and switch. They're a great IT firm. And they
451
00:27:38,100 --> 00:27:41,700
hired me under the premise of, we're gonna. We know you haven't sold
452
00:27:42,980 --> 00:27:46,500
cyber security things, but we want to teach you. And I was like, yeah, I'm
453
00:27:46,500 --> 00:27:50,050
here to learn something new. But then they also were
454
00:27:50,050 --> 00:27:53,690
launching a digital marketing division at the same time. And
455
00:27:53,690 --> 00:27:57,170
so as I started, they were like, while we teach you this, we're going to
456
00:27:57,170 --> 00:28:00,530
put you in this digital marketing space because you kind of already have experience in
457
00:28:00,530 --> 00:28:04,290
that. That realm. So
458
00:28:04,929 --> 00:28:08,290
there I go into this, into this world, thinking, I'm gonna do that while learning
459
00:28:08,290 --> 00:28:12,090
about the cyber security networking stuff. But
460
00:28:12,090 --> 00:28:15,410
that kind of took all the time. So I was figuring that out, trying to
461
00:28:15,410 --> 00:28:18,690
figure out how to launch it, what the market was, how to go about
462
00:28:19,250 --> 00:28:22,970
pricing, selling and all that, kind of working with the ownership on that. And
463
00:28:22,970 --> 00:28:26,210
I'm not a job jumper. I know that I look really young, and it sounds
464
00:28:26,210 --> 00:28:29,490
like I just went through a whole lot of work history, but there was, like,
465
00:28:29,570 --> 00:28:32,690
chunks of time spent at these places. You were there. You were there for a
466
00:28:32,690 --> 00:28:36,130
while. Yeah. And I was committed to this. This
467
00:28:36,290 --> 00:28:39,730
gig and getting it done. But then when the third person called me and said,
468
00:28:39,730 --> 00:28:43,570
why haven't you applied for this director of sales job at the
469
00:28:43,570 --> 00:28:47,140
convention visitors bureau, like it was meant for you, I was like, okay,
470
00:28:47,140 --> 00:28:50,940
God, like I hear you, right? And so I applied, and it's
471
00:28:50,940 --> 00:28:54,580
exactly where I'm supposed to be. And, you know, it. All of that long history
472
00:28:54,580 --> 00:28:58,180
that I just vomited out to you makes me a really
473
00:28:58,180 --> 00:29:01,740
good fit for this job. Just because I've kind of seen the aspects of it.
474
00:29:02,060 --> 00:29:04,540
No, I. I don't think. I think that it's.
475
00:29:05,820 --> 00:29:09,580
So many people have similar stories where, where they
476
00:29:09,580 --> 00:29:12,940
end up and they're finding a lot of joy and where they work, a lot
477
00:29:12,940 --> 00:29:16,380
of satisfaction where they work. It wasn't like this direct. Pat
478
00:29:16,840 --> 00:29:20,520
started at the very beginning position and obvious position in
479
00:29:20,520 --> 00:29:24,360
this career path. It was a lot of other things. But I bet
480
00:29:24,360 --> 00:29:27,560
every day in your job now, you're pulling from experience,
481
00:29:27,880 --> 00:29:31,080
from all these different things you just mentioned, and
482
00:29:31,480 --> 00:29:35,160
it's just unique to you. I, you know,
483
00:29:35,160 --> 00:29:38,840
I would like to say that I wish. I wish I'd started at this city
484
00:29:38,840 --> 00:29:41,960
government job when I was 20 something, you know what I mean? Because I'd be
485
00:29:41,960 --> 00:29:45,660
approaching, like, retirement time Right. But I
486
00:29:45,660 --> 00:29:49,380
wouldn't be as good, you know, because I don't have the experience to pull from
487
00:29:49,460 --> 00:29:53,100
or to teach my team from. You know what I mean? Yeah. Being able to
488
00:29:53,100 --> 00:29:56,860
share some of that experience, we'll call it wisdom, trial
489
00:29:56,860 --> 00:30:00,660
and error with them, is, is helpful to them grow
490
00:30:00,660 --> 00:30:04,100
their growth and our office in general. Yes,
491
00:30:04,420 --> 00:30:08,060
yeah, yeah, I'm a big fan of that. You're right. You would have been
492
00:30:08,060 --> 00:30:11,860
more one dimensional instead of having a three dimensional experience background
493
00:30:11,860 --> 00:30:15,240
to pull from and I love that. So now
494
00:30:16,680 --> 00:30:20,520
director of sales is where you started. So I guess
495
00:30:20,520 --> 00:30:23,800
that was 19 and then
496
00:30:24,200 --> 00:30:27,960
your title now though is not director of sales, right? Correct. I
497
00:30:27,960 --> 00:30:30,560
became vice president of sales July of
498
00:30:30,560 --> 00:30:32,440
23.
499
00:30:34,600 --> 00:30:38,360
Yes, July. Gotcha, gotcha. Which is nice. Now
500
00:30:38,360 --> 00:30:42,010
I, in addition to doing the sales for everything except
501
00:30:42,010 --> 00:30:45,330
sports, I manage our director of sports sales, Synedra,
502
00:30:46,370 --> 00:30:50,090
who you know, kills that market. And then we also have Josh on our team
503
00:30:50,090 --> 00:30:53,570
who is our sales and services assistant that just came on board in
504
00:30:53,570 --> 00:30:57,410
August and I don't know how we survive without him now.
505
00:30:57,810 --> 00:31:01,410
Right. He's our local boots on the ground. So as you know,
506
00:31:01,410 --> 00:31:04,850
Synedra and I work with the groups until they're officially booked
507
00:31:05,090 --> 00:31:08,570
and then we introduce them to Josh and get that relationship going so that he
508
00:31:08,570 --> 00:31:12,270
can help them from books to execution and a little bit
509
00:31:12,270 --> 00:31:16,070
after to make sure that they need, everything they need locally is taken care of
510
00:31:16,070 --> 00:31:19,510
and that the experience goes smoothly for them. For sure.
511
00:31:19,750 --> 00:31:23,350
I love it when you hire somebody and it, it's
512
00:31:23,430 --> 00:31:27,150
really quickly. It's very apparent that they kill at their job and you're like,
513
00:31:27,150 --> 00:31:30,470
how did we ever do this without them? I love that. That's a great, that's
514
00:31:30,470 --> 00:31:34,110
a great experience. But right, right now you work for, it would
515
00:31:34,110 --> 00:31:37,590
be fair to say you work for a mid market cvb.
516
00:31:37,670 --> 00:31:41,210
And so would you agree that that's kind of a fair term?
517
00:31:41,290 --> 00:31:44,890
It's, it's not, you know, it's, it's not the first that comes to mind on
518
00:31:44,970 --> 00:31:48,170
large market, but there's a lot to be said for mid market
519
00:31:49,370 --> 00:31:53,050
convention visitor bureaus. So what are the advantages
520
00:31:53,050 --> 00:31:56,610
of bringing an event to a smaller metro area? Just from your
521
00:31:56,610 --> 00:32:00,330
perspective to ours, you. Get me and Josh, but
522
00:32:00,490 --> 00:32:02,490
right there, done. Mic drop.
523
00:32:04,730 --> 00:32:08,330
In general, you know, you get more attention, you get more attention to detail.
524
00:32:08,970 --> 00:32:11,610
When you are in a mid sized market, it's typically like you are the thing
525
00:32:11,610 --> 00:32:15,130
happening. Right, right. Like it's not like one of three, four or five different
526
00:32:15,130 --> 00:32:18,650
things. You, you are the thing. We
527
00:32:18,650 --> 00:32:21,930
size wise as far as space and overnight guest rooms. You know, our
528
00:32:22,330 --> 00:32:26,010
exhibit hall is 30,000 square feet in the one big box with
529
00:32:26,010 --> 00:32:28,170
another 60,000 flexible
530
00:32:29,690 --> 00:32:33,250
and the rooms like a little over 400 sleeping rooms on that same campus. All
531
00:32:33,250 --> 00:32:36,900
walkable. Right. There's only about 10, 11
532
00:32:37,380 --> 00:32:41,220
places in our state that can do that. Right, right. So we
533
00:32:41,220 --> 00:32:44,980
enjoy more than anything else getting to show off to the state association
534
00:32:44,980 --> 00:32:48,260
groups that come that, you know, rotate around the state when they get to us.
535
00:32:50,420 --> 00:32:54,220
You know, you get the special attention. You get a little bit more from
536
00:32:54,220 --> 00:32:57,620
your CVB when you don't have a beach or mountains outside
537
00:32:58,340 --> 00:33:02,080
to draw people. You know what I mean? So we do work a little harder
538
00:33:02,080 --> 00:33:05,880
and we do a little bit more services than people necessarily
539
00:33:05,880 --> 00:33:09,600
do it in in bigger tier one cities.
540
00:33:10,000 --> 00:33:13,680
Right, right. I would say it's the one on one southern
541
00:33:13,680 --> 00:33:17,200
hospitality service that you get can't be beat when you
542
00:33:17,520 --> 00:33:21,280
choose to host your events in Greenville Pitt county, which is huge.
543
00:33:21,440 --> 00:33:25,280
Which is huge. So on that note, if I'm
544
00:33:25,280 --> 00:33:28,890
an event planner, how can I get the most out of working with
545
00:33:28,970 --> 00:33:32,810
a cvb? Just in general? Definitely start there
546
00:33:32,810 --> 00:33:36,090
first. You know, if I've learned anything in this is before I travel anywhere,
547
00:33:36,490 --> 00:33:39,690
work personal, I'm going to reach out to the CVB and just see
548
00:33:40,250 --> 00:33:43,890
because the range of services that CVBs and TDAs
549
00:33:43,890 --> 00:33:47,290
and DMOs, all the acronyms for the same kind of
550
00:33:47,770 --> 00:33:51,370
office for sure do, are going to be different in every city. So you don't
551
00:33:51,370 --> 00:33:54,870
know until you ask, like what can you do or how, how can I use
552
00:33:54,870 --> 00:33:58,350
you to help me? Because you know, every CVB wants you to come,
553
00:33:58,590 --> 00:34:02,110
wants you to have a good time, wants your attendees to make memories
554
00:34:02,190 --> 00:34:04,510
in the city outside of the meeting space.
555
00:34:05,870 --> 00:34:09,630
So start there would be my number one tip. And keep
556
00:34:09,630 --> 00:34:12,150
them in the loop. Like as you're going through your planning and as you're doing
557
00:34:12,150 --> 00:34:15,830
whatever, keep them in the loop, lean on them. Don't worry about Google
558
00:34:15,830 --> 00:34:19,640
ChatGPT. Like that's your chat GPT for the city. Right. Like you're
559
00:34:19,640 --> 00:34:23,320
sitting, if you will. So just
560
00:34:23,320 --> 00:34:25,720
lean on them, lean on them and ask them the questions they know off top.
561
00:34:25,720 --> 00:34:29,240
It's like when you travel to any city and you stop at the bar,
562
00:34:29,320 --> 00:34:31,840
you know what I mean? Even if you're not drinking alcohol, you can just sit
563
00:34:31,840 --> 00:34:34,440
at the bar and talk to the bartender for five minutes and learn more about
564
00:34:35,080 --> 00:34:38,280
what's going on than if you googled for three hours.
565
00:34:38,440 --> 00:34:42,160
Yes, they know the lowdown of what's going on. So
566
00:34:42,160 --> 00:34:45,920
you're talking about Something fundamentally that I
567
00:34:45,920 --> 00:34:49,400
think if you grew up only doing Google searches, you might not know.
568
00:34:51,080 --> 00:34:54,920
But there is something to talking to
569
00:34:54,920 --> 00:34:58,280
a local that you'll get a
570
00:34:58,280 --> 00:35:01,160
richer set of advice
571
00:35:01,800 --> 00:35:05,480
than just looking at how many stars and you know,
572
00:35:05,880 --> 00:35:09,680
an AI generated list, for example. There's some
573
00:35:09,680 --> 00:35:13,450
parts of the world I would, you know, go anywhere in the world,
574
00:35:13,450 --> 00:35:17,090
but there are some countries that I would probably prefer to be
575
00:35:17,090 --> 00:35:20,570
with a local. Yeah, that, that it would just kind of
576
00:35:20,570 --> 00:35:24,410
circumvent some mistakes that I know that I would just be bound to make if
577
00:35:24,410 --> 00:35:27,690
I was just doing Google searches or you know, depending just on
578
00:35:27,690 --> 00:35:31,410
computers. And I kind of see that as CVP's like you want to
579
00:35:31,410 --> 00:35:34,970
first of all, save time. Second of all, every. Everything
580
00:35:34,970 --> 00:35:38,520
you do through them is going to be a home run. And if something
581
00:35:38,600 --> 00:35:42,440
like, yeah, they have great marketing but it really isn't a great experience, you know,
582
00:35:42,440 --> 00:35:46,240
that's valuable advice. You know, avoiding something is just
583
00:35:46,240 --> 00:35:50,000
as valuable as doing it something that they recommended well. Because
584
00:35:50,000 --> 00:35:53,040
a lot of times too like your reviews can be bought to certain level. Right.
585
00:35:53,040 --> 00:35:56,880
Like right. In some way, shape or form. This
586
00:35:56,880 --> 00:36:00,640
is a manufactured, you know, review system here. But when
587
00:36:00,640 --> 00:36:04,470
you're talking to someone that grew up there or really knows the area and
588
00:36:04,470 --> 00:36:07,950
they're just going to tell you they don't have any stake in it either way.
589
00:36:08,750 --> 00:36:12,510
So I love that. On that note, do you have an
590
00:36:12,510 --> 00:36:16,070
example of when you've seen when a
591
00:36:16,070 --> 00:36:19,790
planner and a CDV partner delivered something amazing.
592
00:36:20,350 --> 00:36:23,870
A planner came in, they did this and then there's just great experience
593
00:36:23,950 --> 00:36:27,670
that happened. Yes, the one that comes to
594
00:36:27,670 --> 00:36:30,600
mind because also it's probably the most recent in
595
00:36:31,400 --> 00:36:35,240
this role. We, and we did it twice.
596
00:36:36,280 --> 00:36:39,800
So the statewide tourism conference visit nc, right.
597
00:36:41,160 --> 00:36:44,800
When they come to your city and you're chosen to host that event, you know,
598
00:36:44,800 --> 00:36:48,640
it's all your peers. So much like NPI and a nc,
599
00:36:48,640 --> 00:36:52,400
you know, you're showing off for the planner delegation and the suppliers just get
600
00:36:52,400 --> 00:36:56,130
to reap the benefits. But in that conference
601
00:36:56,130 --> 00:36:59,650
is the marketing and CEOs and executives from
602
00:37:00,290 --> 00:37:03,930
all of the tourism. All the visits, everybody, all the
603
00:37:03,930 --> 00:37:07,170
visits, all the discoveries, all the adventures. So
604
00:37:07,810 --> 00:37:11,530
we, you know, there's a lot of investment on our side, but also we
605
00:37:11,530 --> 00:37:13,970
get to kind of help steer what the cool, the cool things are going to
606
00:37:13,970 --> 00:37:16,610
be. So it was an opening reception that we did for them
607
00:37:17,970 --> 00:37:21,650
and it was a party on Pitt Street. Okay. So Pitt street, our county
608
00:37:21,650 --> 00:37:25,170
is Pitt County. We also have Pitt street, which is where Pitt Street Brewing is
609
00:37:25,170 --> 00:37:28,980
one of our breweries. That we have that's also on our brewing Q
610
00:37:28,980 --> 00:37:32,820
trail. Look it up. Love it. And we. They
611
00:37:32,820 --> 00:37:35,940
have a pretty big facility. And then the street out front is literally like a
612
00:37:35,940 --> 00:37:39,580
block long. But there's also a Luna Pizza is right there,
613
00:37:39,580 --> 00:37:43,020
which is a classic, like Neapolitan
614
00:37:43,020 --> 00:37:46,860
style pizza. And they have some pastas and meatballs. The owner actually
615
00:37:46,860 --> 00:37:50,620
was an ECU professor who retired
616
00:37:50,860 --> 00:37:54,620
and went to Italy to learn how to make like authentic
617
00:37:54,860 --> 00:37:58,140
Italian dishes and then came back and opened up Luna Pizza. Right.
618
00:37:59,740 --> 00:38:03,340
Ford and Shep is another farm to table restaurant that's right across Pitt street from
619
00:38:03,340 --> 00:38:06,940
the brewery. And so we blocked off the street and we
620
00:38:06,940 --> 00:38:10,300
had, you know, we made beverage tokens that were our brand
621
00:38:10,540 --> 00:38:14,220
because, you know, responsibility first. We're giving you two if you choose to
622
00:38:14,220 --> 00:38:17,260
purchase. After that, we also provide transportation.
623
00:38:18,700 --> 00:38:21,960
But we gave them the two branded tokens so they could turn them in either
624
00:38:21,960 --> 00:38:25,520
at Pitt street for any beverages. We also had Sup
625
00:38:25,520 --> 00:38:29,360
Crushes on the street. So Sup Dogs is also a staple in our community.
626
00:38:29,520 --> 00:38:33,360
It was like the number one college bar in America for three out of
627
00:38:33,360 --> 00:38:37,160
four years. What is up? Dogs? Yeah, like, sup
628
00:38:37,160 --> 00:38:39,840
dog? Yeah. Oh, Sup? Okay, got it.
629
00:38:41,360 --> 00:38:45,000
So hot dog, hamburger joint. But they have amazing fresh squeezed
630
00:38:45,000 --> 00:38:48,610
juice drinks called crushes. Okay. So it's like fresh
631
00:38:48,610 --> 00:38:52,250
squeezed orange or grapefruit where the ogs. And it's mixed with
632
00:38:52,250 --> 00:38:56,090
like flavored vodka, triple sec, sprite. At one point, I
633
00:38:56,090 --> 00:38:59,690
think they sold more oranges than anybody in the state,
634
00:38:59,770 --> 00:39:03,529
including grocery stores. Go college students. Yeah,
635
00:39:04,010 --> 00:39:07,730
well, and also, you know, their parents and friends and me and me and my
636
00:39:07,730 --> 00:39:11,450
friends, because it feels like a fresh, you know, delicious, tasty
637
00:39:11,450 --> 00:39:14,570
beverage. It sounds fantastic. It is amazing. You have to come visit.
638
00:39:15,390 --> 00:39:19,230
Well, so since then too, they have now owned
639
00:39:19,230 --> 00:39:22,950
a distillery across the street from them, which
640
00:39:22,950 --> 00:39:26,510
is crushed distilling to make their own vodka. Now, like, they were using Smirnoff or
641
00:39:26,510 --> 00:39:30,230
whoever. So now they make their own vodka across the street. Smart. Yeah, very smart.
642
00:39:30,230 --> 00:39:33,510
And it's delicious and it's tasty. And they give proceeds back to our nil for
643
00:39:33,510 --> 00:39:37,070
our sports and like, huge community partners. So when I reached out to Brett, the
644
00:39:37,070 --> 00:39:40,750
owner of Sup Dogs, and I was like, hey, we're hosting all the statewide
645
00:39:40,750 --> 00:39:44,540
tourism people. We're having this reception on Pitt Street. We
646
00:39:44,540 --> 00:39:48,340
want to serve crushes because it's part of our culture at this point. Would
647
00:39:48,340 --> 00:39:50,980
you. Can you come and set up? And he was like, absolutely. You know what
648
00:39:50,980 --> 00:39:54,740
I mean? So we had. Those were kind of your beverages. We also had The
649
00:39:54,740 --> 00:39:57,700
Dickinson Avenue Farmers and Makers Market opens up to the back there.
650
00:39:59,620 --> 00:40:01,700
So they came out and did
651
00:40:03,220 --> 00:40:07,020
some simply natural ice cream cups and beverages. Non alcoholic beverages
652
00:40:07,020 --> 00:40:10,700
there. We also. It was on St. Patrick's Day, so we had a little
653
00:40:10,700 --> 00:40:14,140
Celtic local band set up. We had four different
654
00:40:14,780 --> 00:40:18,580
food areas, which were like a chef's bite, you know
655
00:40:18,580 --> 00:40:21,300
what I mean? So we had a chef's bite from Port and Ship, a chef's
656
00:40:21,300 --> 00:40:24,740
bite from Chef Luke, who owns Native Fine diner
657
00:40:24,740 --> 00:40:28,340
downtown Julep inside the Hilton. And then Luna
658
00:40:28,340 --> 00:40:32,100
Pizza. Just cranking out pizzas. And the brewery also
659
00:40:32,100 --> 00:40:35,620
did a collab brew that was like, they made it just for the conference. We
660
00:40:35,620 --> 00:40:39,320
had labels printed on their cans. Also,
661
00:40:39,320 --> 00:40:43,160
I tried to do compostable trash. People,
662
00:40:43,480 --> 00:40:45,640
I've learned, will never put
663
00:40:47,240 --> 00:40:50,760
the right thing in the right trash can. Yeah, they just won't. They won't. That's
664
00:40:50,760 --> 00:40:53,960
a tough one. Pictured it, but we tried. And I would try it again
665
00:40:55,160 --> 00:40:58,600
just because we should. But anyway, so it was a street festival
666
00:40:58,920 --> 00:41:02,680
that was a hint of St Patrick's Day. A
667
00:41:02,760 --> 00:41:06,380
lot of dashes of our Greenville local favorites.
668
00:41:07,500 --> 00:41:11,180
A lot of prayer and vibing that the weather
669
00:41:11,180 --> 00:41:15,020
was gonna hold out. All right. Because the whole thing depends on outdoor.
670
00:41:15,340 --> 00:41:19,100
Yeah. Why we would choose to do that, I don't know. Like,
671
00:41:19,100 --> 00:41:22,580
and when the Visit NC team came, made a PowerPoint, like, here's the
672
00:41:22,580 --> 00:41:26,340
options for places. We can have this reception. Daddy
673
00:41:26,340 --> 00:41:30,060
Ficklin Stadium. We can do the town bank tower that overlooks the stadium
674
00:41:30,060 --> 00:41:33,190
and have the same kind of food, like, Taste of Rainbow stuff.
675
00:41:33,750 --> 00:41:36,470
We could do it at the state Theater and have, like, a band
676
00:41:37,350 --> 00:41:40,310
and some other options. And then I was like, and then there's a street party.
677
00:41:40,870 --> 00:41:44,590
And I was like, I'm going to, without emotion, go through
678
00:41:44,590 --> 00:41:48,390
all of these options so that I don't lean into the one like I want.
679
00:41:48,710 --> 00:41:52,470
Right, Right. Which was the street party. Because also, like, if you pick something that's
680
00:41:52,470 --> 00:41:55,870
indoor and want to take that weather pressure off of me, I'm here for it,
681
00:41:55,870 --> 00:41:59,550
you know? Right. But no, they chose that one. And the weather
682
00:41:59,550 --> 00:42:03,250
was perfect. And they went amazing. We had, again, the bus station
683
00:42:03,250 --> 00:42:06,970
is right there, our Greenville area transportation center. So we were able to bus and
684
00:42:06,970 --> 00:42:10,810
use the lighting and the infrastructure there and
685
00:42:10,810 --> 00:42:14,530
ran those buses for hours after the event ended. And it was just
686
00:42:14,530 --> 00:42:18,370
perfect and amazing. So much so that then in
687
00:42:18,370 --> 00:42:21,810
the fall, the North Carolina or
688
00:42:22,130 --> 00:42:25,410
American Planning association of North Carolina.
689
00:42:26,050 --> 00:42:29,850
So city planners. Right. Or having their annual here in
690
00:42:29,850 --> 00:42:33,570
town. Because again, we're on the circuit of the association annuals.
691
00:42:34,450 --> 00:42:38,130
And so we like to also compete, you know, against we want to be,
692
00:42:39,010 --> 00:42:42,730
because. Why not? Yeah. So same thing with them. They were like,
693
00:42:42,730 --> 00:42:46,570
we have opening reception. What are your thoughts? Make a PowerPoint. Here's all
694
00:42:46,570 --> 00:42:50,370
the different options. What are you thinking? And they
695
00:42:50,370 --> 00:42:53,420
chose this party on pit street again. I was like, cool.
696
00:42:54,220 --> 00:42:57,300
And so they're like, we just don't know if we have the capacity to do
697
00:42:57,300 --> 00:42:59,460
it. And I was like, well, you get. You get me. Like, you get me
698
00:42:59,460 --> 00:43:01,820
to plan and execute it if you pay. I just need to know what the
699
00:43:01,820 --> 00:43:04,660
budget is. You know what I mean? And I will plan and execute it for
700
00:43:04,660 --> 00:43:08,140
you. And we did. And hallelujah.
701
00:43:08,220 --> 00:43:11,740
Again, the weather. The weather held out again. Yes, it was amazing.
702
00:43:12,940 --> 00:43:16,620
So again, that one was good. And my favorite part of it
703
00:43:17,260 --> 00:43:20,790
was, you know, we had a. The big committee playing in the conference, right?
704
00:43:21,430 --> 00:43:25,070
25 deep. And then I was like, can I have a subcommittee? Because
705
00:43:25,070 --> 00:43:28,830
I'm not trying to give updates to this group of 25
706
00:43:28,830 --> 00:43:32,630
and manage input. No, I need a subcommittee, you know, and so I
707
00:43:32,630 --> 00:43:36,390
had, like, five people on the subcommittee to get the business done, right? And
708
00:43:36,390 --> 00:43:40,190
then just report back to the big. And so one
709
00:43:40,190 --> 00:43:44,030
of the guys that was on the subcommittee who, you know, the
710
00:43:44,030 --> 00:43:46,820
vibe from him the whole time was kind of just like, I don't. I can't
711
00:43:46,820 --> 00:43:50,540
tell if he actually wants to be here or, like, what. What his.
712
00:43:50,540 --> 00:43:54,220
His. His demeanor here is, but, you know,
713
00:43:54,220 --> 00:43:57,060
helpful as he can be and whatever. And so then at some point in the
714
00:43:57,060 --> 00:44:00,620
middle of the reception where I'm, like, walking through with my walkie talkie on, and
715
00:44:00,620 --> 00:44:04,020
I'm like, okay, things are going. Things are going. And he came up and he
716
00:44:04,020 --> 00:44:07,580
was like, rachel. And I've never seen this man with this much
717
00:44:07,580 --> 00:44:11,300
enthusiasm in the whole time leading up to this. And I was like,
718
00:44:11,300 --> 00:44:14,570
oh, God. And he was like, this is incredible. I really. Honestly, I didn't think
719
00:44:14,570 --> 00:44:18,250
you could do it. Honestly, I didn't see how it would work.
720
00:44:18,250 --> 00:44:21,490
I didn't think you could do it. And I was like, I'm gonna. I'm gonna
721
00:44:21,490 --> 00:44:24,610
choose to take that as a compliment. It's kind of a backhanded compliment, but. Okay,
722
00:44:24,610 --> 00:44:28,130
go on. Yeah. You're a planner. Like, and so I think logistically in your mind,
723
00:44:28,130 --> 00:44:31,130
like, you couldn't because you don't do events, right? Like, it's a different kind of
724
00:44:31,130 --> 00:44:34,890
planning. So. And again, shout out to working in
725
00:44:34,890 --> 00:44:38,690
banquets. You know what I mean? Cause that's where run of show and execution.
726
00:44:40,040 --> 00:44:43,800
My foundation is. Right? Yeah. And so it was just that, you know, I was
727
00:44:43,800 --> 00:44:47,600
like, I need some college kids to be volunteering from the planning department to execute
728
00:44:47,600 --> 00:44:50,600
this. They can just come to me and I'll delegate, no problem.
729
00:44:51,480 --> 00:44:55,080
So probably those. That event, which we did twice, was
730
00:44:55,080 --> 00:44:58,880
probably my favorite collab between people
731
00:44:58,880 --> 00:45:02,560
hosting an event in our office, which again, in a, in our
732
00:45:02,560 --> 00:45:05,600
size city. You get that, you know what I mean? It's going to be harder
733
00:45:05,600 --> 00:45:08,960
to get that in a bigger city where you get an event
734
00:45:08,960 --> 00:45:11,840
planner, you know what I mean, to kind of help you.
735
00:45:13,040 --> 00:45:16,320
Yeah, I mean, I, I see it as just such a great
736
00:45:16,320 --> 00:45:20,080
example of how you can partner with a city
737
00:45:20,320 --> 00:45:24,040
to do a great event. And it's, it really has nothing to do with
738
00:45:24,040 --> 00:45:27,840
the size of your city. I mean, it just sounds like a great event, period.
739
00:45:27,920 --> 00:45:31,600
That would have been a great event in any city. Great example of how
740
00:45:31,600 --> 00:45:35,240
that teamwork works, but also highlighting the attention you
741
00:45:35,240 --> 00:45:39,000
get when you're working with maybe a mid market town.
742
00:45:39,480 --> 00:45:43,160
They can do some amazing things. And then all your, you know, your
743
00:45:43,160 --> 00:45:46,520
relationships that made that happen, these are people that your team
744
00:45:46,520 --> 00:45:50,280
knows personally. Pull them all in and you can do it super quick.
745
00:45:50,520 --> 00:45:54,360
It would take an outsider forever to figure that out. And a lot
746
00:45:54,360 --> 00:45:58,040
of trial and error, quite frankly. So super great example.
747
00:45:59,250 --> 00:46:02,970
So you might have answered this before, but when
748
00:46:02,970 --> 00:46:06,730
you're approached by a new client, looking at
749
00:46:06,730 --> 00:46:10,570
you guys, you know, and they want to come and do an event, what
750
00:46:10,570 --> 00:46:14,330
are the first questions that you ask? So if I'm a planner,
751
00:46:14,330 --> 00:46:18,050
you know, how can I be prepared to communicate effectively with a
752
00:46:18,050 --> 00:46:21,730
cvb? First time? Sure. I mean, history is always great.
753
00:46:23,010 --> 00:46:26,860
I want to know everything. Like, I want to know your vision.
754
00:46:26,860 --> 00:46:29,180
I want to know how it's gone in the past. I want to know things
755
00:46:29,180 --> 00:46:32,940
you want to do better, things that work really well, why not keep those,
756
00:46:32,940 --> 00:46:36,620
you know what I mean, type of deal. How much freedom do you
757
00:46:36,620 --> 00:46:40,340
as the planner have to add on and do fun things?
758
00:46:41,060 --> 00:46:44,340
Dates. Dates are important. We,
759
00:46:44,660 --> 00:46:47,700
you know, spring, summer, really great for us
760
00:46:48,340 --> 00:46:52,020
not to put our business out here on the Internet. But fall is a little
761
00:46:52,020 --> 00:46:55,820
bit more difficult because we have ECU football and so we have to work around
762
00:46:55,820 --> 00:46:59,340
that schedule. It's a. Eastern Carolina University is there in your
763
00:46:59,340 --> 00:47:01,780
town. Right? Right in the area. Right.
764
00:47:02,740 --> 00:47:06,460
East Carolina, Yes. Oh, I
765
00:47:06,460 --> 00:47:10,180
apologize. It's okay. East Carolina at all.
766
00:47:13,700 --> 00:47:17,460
Yes. East Carolina University is, is here in Greenville, home of the
767
00:47:17,460 --> 00:47:20,750
Pirates. We also have Pitt Community College, which is like the sixth or seventh
768
00:47:21,230 --> 00:47:23,630
largest in the state. Go Bulldogs.
769
00:47:24,830 --> 00:47:27,870
So, yes, so I want to know everything I want to know
770
00:47:28,910 --> 00:47:32,550
again, the dates, attendance, size, needs kind of
771
00:47:32,550 --> 00:47:35,750
first. Is that right? Like, what space do you need and how many rooms do
772
00:47:35,750 --> 00:47:39,150
you need? Because we can roll in and out. What kind of travel
773
00:47:39,390 --> 00:47:42,430
are people coming from? Are they driving in, are they flying in?
774
00:47:42,990 --> 00:47:46,580
And that kind of stuff. Just to make sure the logistics work is
775
00:47:46,580 --> 00:47:50,380
probably, you know what I need first. What I want to
776
00:47:50,380 --> 00:47:53,540
know first is your feelings on it. Like, I want to hear what your hotels
777
00:47:53,540 --> 00:47:57,220
are. I want to know everything enough that
778
00:47:57,220 --> 00:48:00,580
I can create a clear picture of what your wish is so that I can
779
00:48:00,580 --> 00:48:04,260
help make it so. You know what I mean? Yeah. Yeah. I love
780
00:48:04,260 --> 00:48:08,020
that. I think it's a powerful question. It's. It's. What you're
781
00:48:08,020 --> 00:48:11,780
alluding to there is. What are you trying to avoid this time? What
782
00:48:11,780 --> 00:48:15,440
did you not like about the last experience or whatever? How can we
783
00:48:15,440 --> 00:48:19,200
make this a better experience for you? Yeah. Or what is the best year
784
00:48:19,200 --> 00:48:22,800
you ever had? And why? So I can beat that, too. Right. I think
785
00:48:22,800 --> 00:48:26,160
we're really circling around, Rachel, your competitiveness, which I think
786
00:48:26,560 --> 00:48:30,160
probably makes you good at your job. You didn't ask me about the pickleball,
787
00:48:30,240 --> 00:48:33,400
but I just want to share that I just picked up my first paddle in
788
00:48:33,400 --> 00:48:35,680
January, and I also just placed third in a tournament.
789
00:48:37,280 --> 00:48:41,070
I love it. Are you. So obviously you're paying too much
790
00:48:41,070 --> 00:48:44,870
for the little paddle, right? The. The. They call it a paddle or a club
791
00:48:44,870 --> 00:48:48,630
or. It is a paddle racket as opposed to a racket. Correct.
792
00:48:49,030 --> 00:48:52,550
It's a paddle. And I have a. Just a cheap paddle because I did
793
00:48:53,030 --> 00:48:56,270
when I bought a set. It's like two paddles and two indoor balls and two
794
00:48:56,270 --> 00:49:00,030
outdoor balls. Did you know there was indoor and outdoor? I had
795
00:49:00,030 --> 00:49:03,830
no idea. I have played once, but I didn't know there was indoor. Outdoor.
796
00:49:03,830 --> 00:49:07,680
Yeah, there are. Outdoor has more holes, I assume, so more
797
00:49:07,680 --> 00:49:11,440
air can go less impacted by the air. I don't know. Yeah. You have no
798
00:49:11,440 --> 00:49:14,960
idea, do you? Yeah. So I bought those in December because
799
00:49:15,040 --> 00:49:18,400
much like the hiking goal. Right. I. This year's
800
00:49:18,640 --> 00:49:21,760
goals were, I want to play. I want to pick up a paddle for the
801
00:49:21,760 --> 00:49:25,040
first time and play pickleball 50 times. Five, zero
802
00:49:25,280 --> 00:49:28,960
times. Okay. Where are you right now? Probably like 20.
803
00:49:29,760 --> 00:49:33,530
Okay. That's pretty solid. Yeah. Well, so I did a little tally at
804
00:49:33,530 --> 00:49:36,570
the end of March. No first quarter. Yeah. To see where we were at. Should
805
00:49:36,570 --> 00:49:40,210
be at 12 and a half. And we were like, 16. You're way above. Well,
806
00:49:40,210 --> 00:49:43,810
and that's because, of course you have a tally. I have a sticker
807
00:49:43,810 --> 00:49:45,930
Chart on my fridge.
808
00:49:47,770 --> 00:49:51,570
I love those. I also, I amped it up a lot.
809
00:49:51,570 --> 00:49:54,970
So I also plan to ride my bicycle 50 times this year.
810
00:49:56,490 --> 00:50:00,110
This is a bicycle my sister gave me for my 30th birthday. For those of
811
00:50:00,110 --> 00:50:03,750
you who listen. Really. And we're taking notes. Go ahead and do that math. That
812
00:50:03,750 --> 00:50:07,430
was a quick. Almost 15 years ago. And so
813
00:50:07,430 --> 00:50:11,270
I've ridden that bike less, average less than
814
00:50:11,270 --> 00:50:14,989
once a year in that 15 years. Okay. So it's a relatively new
815
00:50:14,989 --> 00:50:18,670
bike is what you're saying. Yeah, we had to take it to the shop. Okay.
816
00:50:18,670 --> 00:50:21,310
So I took it in December because I knew that this was gonna be my
817
00:50:21,310 --> 00:50:24,830
goal, to ride it 50 times. Okay. And I mean, like a 10 minute around
818
00:50:24,830 --> 00:50:28,270
the neighborhood counts. Right. We're just trying to get familiar with the bike again. Because
819
00:50:28,430 --> 00:50:31,950
let me tell you something, it's not exactly just like riding a bike.
820
00:50:32,350 --> 00:50:36,110
Right. There are parts you forget. Yeah. And also, you
821
00:50:36,670 --> 00:50:39,710
trust the bike a lot less than you did when you were a kid. And
822
00:50:39,710 --> 00:50:43,550
you wrote it all day, every day. Because falling means a lot more now, though.
823
00:50:44,110 --> 00:50:47,550
You take turns and be, like, parallel to the ground. Yeah. I mean,
824
00:50:47,710 --> 00:50:49,990
now I got to worry about my hips. You know what I mean? Like, am
825
00:50:49,990 --> 00:50:52,420
I going to fall? Is something going to break? I can't be out of commission
826
00:50:52,420 --> 00:50:56,220
because I fell in my neighborhood on a bike. Okay. So
827
00:50:56,220 --> 00:50:59,300
I took the bike from my garage to
828
00:50:59,860 --> 00:51:03,700
the bike shop with all of its dust and spiderwebs. And I
829
00:51:03,700 --> 00:51:06,100
said before I even took it into the shop, I walked in and he's like,
830
00:51:06,100 --> 00:51:09,340
how come help? You know, Greenville Bicycle Shop here, by the way, on Clark Street,
831
00:51:09,340 --> 00:51:13,100
Shout out. And so I go. And I said, hey, first
832
00:51:13,100 --> 00:51:16,700
of all, I just need we listen. I need you to listen and
833
00:51:16,700 --> 00:51:20,500
not judge. And he was like, okay. I was like, I have this
834
00:51:20,500 --> 00:51:24,340
bike in the car. It's a really nice Trek bike, hybrid, fat. You
835
00:51:24,340 --> 00:51:27,860
know, I haven't ridden in many years. I need to get it back up into,
836
00:51:27,860 --> 00:51:31,220
like, fighting shape here. And he was like, okay, so you get it out of
837
00:51:31,220 --> 00:51:33,780
the car and he's like. Puts it on the thing. He's spinning around like. I
838
00:51:33,780 --> 00:51:37,340
think it's probably in pretty good shape. Just needs, like a tune up. He's like,
839
00:51:37,340 --> 00:51:40,660
and this isn't the worst bike that I've ever seen. It has the most
840
00:51:40,660 --> 00:51:44,500
cobwebs I think we've ever had in the shop ever total at one time.
841
00:51:44,720 --> 00:51:48,520
But you're winning. You're winning there. Yeah. So
842
00:51:48,520 --> 00:51:51,680
that's also on the. On the sticker chart.
843
00:51:52,160 --> 00:51:55,880
And I Have not done that as much. Okay. Which
844
00:51:55,880 --> 00:51:59,640
is weird because you can. That's independent. Like, I just. That's just
845
00:51:59,640 --> 00:52:03,320
me going out and doing it. Right. The pickleball. You got to make
846
00:52:03,320 --> 00:52:07,080
an appointment. Yeah. And I got it. And
847
00:52:07,080 --> 00:52:08,960
so I reach out to my group
848
00:52:11,020 --> 00:52:14,860
of friends and say, hey, I'm trying to do
849
00:52:14,860 --> 00:52:17,180
this. Do you want to be on the roster? Right. Like, do you want to
850
00:52:17,180 --> 00:52:19,540
be on the list of people that I reach out to when I need to
851
00:52:19,540 --> 00:52:23,020
pick up a pickleball game this week? And most of my friends were like, yes,
852
00:52:23,020 --> 00:52:26,780
absolutely. None of them ever played either. Right. And so, like, yeah, totally.
853
00:52:26,780 --> 00:52:29,940
And, you know, a good part of them were like, I'm trying to find something
854
00:52:29,940 --> 00:52:33,420
to do that's not drinking. You know what I mean? So. Right. Anyway, so we're
855
00:52:33,420 --> 00:52:36,860
out here. A whole health. Movement, body movement,
856
00:52:36,860 --> 00:52:40,700
movement, body moving, movement of me and my squad, because there's literally
857
00:52:40,700 --> 00:52:44,460
25 of us on this list. And so it became like, I have a group
858
00:52:44,460 --> 00:52:48,060
that plays Tuesday night, and I group that plays Saturday morning. So it's, like, fairly
859
00:52:48,060 --> 00:52:51,780
easy to get those average once a week's in. Right.
860
00:52:52,100 --> 00:52:54,740
At this point, I also put a little.
861
00:52:56,900 --> 00:53:00,500
Half. Half court in my. In my garage. Oh, wow. So
862
00:53:00,740 --> 00:53:04,490
a half court. Do you know what the kitchen is like, the no volley
863
00:53:04,490 --> 00:53:08,210
zone up against? Yeah, yeah, I'm aware of the kitchen. Okay. So I
864
00:53:08,210 --> 00:53:12,010
basically have the kitchen on both sides and,
865
00:53:12,010 --> 00:53:15,730
like, one side left or right of the court. Got it. So you can practice
866
00:53:15,730 --> 00:53:19,409
dinking. Yeah. Is the mood here. Right. And also,
867
00:53:19,409 --> 00:53:21,690
somebody gave me a half court net. So, like, what am I supposed to do?
868
00:53:21,690 --> 00:53:24,810
Not put a court in my garage. You kind of have to. Right?
869
00:53:25,210 --> 00:53:29,050
Yeah. So anyway, I forget this is pickleball
870
00:53:29,050 --> 00:53:32,620
tournament. I don't know. Competitive. That's where we went with this. So
871
00:53:32,620 --> 00:53:36,420
biking, I'm only on, like, eight. The pickleball, I'm on, like, 20. So over this
872
00:53:36,420 --> 00:53:39,820
quarter, we're gonna have to, like, do some adjusting and get on the bike more,
873
00:53:39,820 --> 00:53:43,340
which. It's nicer outside, so it should be. That's true.
874
00:53:43,500 --> 00:53:47,300
It might not have been writing season yet, you know. Now you're getting
875
00:53:47,300 --> 00:53:51,140
into writing season. Exactly. That's fantastic. I'm. I'm a
876
00:53:51,140 --> 00:53:54,900
little like. I'm not hurt, Rachel, that I'm not on, like,
877
00:53:54,900 --> 00:53:58,460
the pickleball list. You know, you didn't even lived here. Consider
878
00:53:58,460 --> 00:54:02,040
it, Sarah. Also. Okay. All right, fine.
879
00:54:02,040 --> 00:54:05,720
We'll be looking out for our invite. Yeah, yeah. And when I'm in. When I'm
880
00:54:05,720 --> 00:54:09,560
in the Charlotte, heck, yeah. Pickleball
881
00:54:10,200 --> 00:54:13,880
pickleball. All right, well, Rachel, this has been a fantastic conversation
882
00:54:14,040 --> 00:54:17,840
and I personally have learned a lot about how CVVs
883
00:54:17,840 --> 00:54:20,920
work because, you know, I run an AV company. I don't think about that a
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00:54:20,920 --> 00:54:24,360
lot. But that's why I like these conversations. Because I'm like,
885
00:54:24,680 --> 00:54:27,760
selfishly, I'm like, I want to learn about what you do, what's your day to
886
00:54:27,760 --> 00:54:30,880
day look like? But if people want to learn more about you, where should they
887
00:54:30,880 --> 00:54:34,380
go? You can go to my LinkedIn if you would like.
888
00:54:34,700 --> 00:54:38,500
Rachel Whitten probably says CMP on there in this space. This face is
889
00:54:38,500 --> 00:54:42,340
there. We'll drop it in the resources section of the podcast too, so they can
890
00:54:42,340 --> 00:54:46,060
perfect. You can also find me on my socials. I'm very
891
00:54:46,060 --> 00:54:49,420
public in that realm, much to my own detriment sometimes.
892
00:54:49,900 --> 00:54:51,180
And then you can also email me
893
00:54:51,180 --> 00:54:54,820
rachel@visitgreenvillemc.com that's Rachel spelled
894
00:54:54,820 --> 00:54:58,310
the biblical way R A C H E L at visit
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00:54:58,310 --> 00:55:00,630
greenville nc the
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00:55:00,630 --> 00:55:04,110
oneontop.com love it.
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00:55:04,590 --> 00:55:08,310
Okay, thank you so much. It's been a great conversation. We'll have to have you
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00:55:08,310 --> 00:55:11,870
back on another episode to learn some more about your world.
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00:55:13,309 --> 00:55:16,830
And thank you for joining us on the Event Pro Show. Be sure to follow
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00:55:16,830 --> 00:55:20,274
us on your preferred podcast platform or@the
901
00:55:20,506 --> 00:55:24,350
eventproshow.com Join us every week where we put out more
902
00:55:24,350 --> 00:55:28,070
tips and tricks about corporate events and we will see you on the
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00:55:28,070 --> 00:55:31,150
next one. The Event Pro show is a production of
904
00:55:31,150 --> 00:55:34,910
LEMG video by Nick Barrett, audio
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00:55:34,910 --> 00:55:38,510
and post production by Prince Thompson. You can learn more about us
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00:55:38,510 --> 00:55:40,510
at LEMG Live.